ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Cosmo Burger brings its mouth-watering tots, boozy milkshakes to East Crossroads’ bustling streets of eats
Bringing Cosmo Burger to the Crossroads required cousins Atit and Jugal Patel to cook their plans to perfection, serving up the brand’s first full-service brick-and-mortar location after years of trial by griddle. The result: a beefed up version of the owners’ original concept in one of the city’s most popular dining and entertainment districts. “This…
Independence day: Flipping from side-hustle to full-time requires grind behind glory
Founders found freedom in the journey (but they’re grateful for what they didn’t know was ahead) Jason Taylor walked away from big tech for good in January — leaving behind a dream résumé that included a long engineering career at Microsoft, then Google, for the freedom to pursue what had once been just a passion…
Family history, franchise model help second-chapter entrepreneur jump business obstacles
Throughout his career as a car salesman and mortgage broker, Brad Staples felt a calling toward entrepreneurship, he said. And when those industries ran dry, the Missouri native realized it was time to try on a familiar hat: running a family business. His venture, USA Ninja Challenge — a franchise kids’ fitness gym inspired by…
‘America the Entrepreneurial’: Can builders restore the promise of ‘the most courageous startup the world has ever seen?’
Risk-takers set the story of the United States of America in motion, said Victor W. Hwang, lamenting a modern day reality where needless barriers too often work against entrepreneurs and young businesses. An upcoming milestone birthday for the nation offers a focal point for restoring a coast-to-coast commitment to supporting builders and dreamers, he said,…