ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Northland BBQ spot opens, building flavors, menu from side hustle to storefront
After a decade-long journey building his BBQ business — from tailgates to a just-opened brick-and-mortar restaurant — Wardell Hooks Jr. would only change one thing along the way: He’d have quit his full-time job sooner. “My thing is the joy,” said Hooks, founder of Off the Hook BBQ, describing the feeling of accomplishment from his…
Match this: ‘Ted Lasso’ filming in KC another win for city’s tax credit pitch, mayor says
Scoring state-side shooting locations for the newest season of “Ted Lasso” reflects a strategy by the KC Film Office that’s straight from the hit Apple TV+ series’ playbook: the harder you work, the luckier you get. “‘Ted Lasso’ filming in Kansas City represents everything we’ve been working toward,” said Rachel Kephart, director of the KC…
Kauffman Foundation launches new executive role to lead its Real World Learning team
Cross-sector collaboration will be key for Misty Chandler as she embarks on a freshly carved out journey within the Ewing Marion Kauffman Foundation’s evolving Real World Learning strategy, said Dr. Susan Klusmeier, lauding the longtime advocate for her wealth of experience with workforce readiness and student success at the University of Kansas. “Her deep understanding…
Indoor golf concept shoots past the rough with tech driver, hooking franchise success across US
Lenexa-based indoor golf concept GolfTRK is teeing off into the world of franchising, said Matt Williams, scoring big wins from coast to coast as demand to expand access to “golf light” soars. The modern training and performance facility — a Trackman Preferred Franchise Partner with locations in Lenexa and Overland Park — now has 11…