ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Kenzen shortlisted for Webby Award; Here’s how you can help make this Startup to Watch a People’s Voice winner
A Kansas City startup that’s gained accolades and hefty investment for its wearable health monitoring device is nominated for Best App and Software in the 26th Annual Webby Awards — the highest profile awards recognition for excellence on the Internet. “Nominees like Kenzen are setting the standard for innovation and creativity on the Internet,” said…
Overland Park aviation software firm flies in $31M growth equity investment from Austin
Flight Schedule Pro — the maker of industry-leading cloud-based tech for flight schools, universities, and flying clubs — recently opened the hangar doors on $31 million in funding from an investor landing deals with fast-growing, bootstrapped software companies. Financial terms of the investment from Mainsail Partners, a growth equity firm that boasts offices in Austin…
Kansas legal tech startup’s exit unlocks opportunity to accelerate innovation, founder says
An Overland Park startup developing intuitive websites and marketing solutions for small law firms says its just-announced acquisition by a leading cloud-based legal operations platform is the verdict needed to push its services to mid-market clients and beyond. “Combining the best-in-class websites with practice management software unlocks a unique opportunity to deepen product integration and…
Real-world working: Relaunched initiative will put 500 paid teen interns into KC workplaces
A coalition of funders and employers are teaming up to provide 500 high school students across the Kansas City metro with paid summer professional experiences. “It’s really important that we come together as a community for these types of initiatives to make sure our young people are really connecting the dots and moving onto the…