ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Junior Achievement honoring Ruby Jean’s founder with its 2022 KC Innovator Award
A group hoping to inspire the next generation of leaders, thinkers and doers has tapped a young entrepreneur with a healthy appetite for expansion as its next KC Innovator Award winner. Chris Goode, founder of Ruby Jean’s Juicery, is set to be honored with the award Nov. 1 during the Junior Achievement of Kansas City’s…
Put a ring in it: Journey Pro enters the ‘Era of Agnes’ with new location on KC’s East Side
Founder combines passion for wrestling, fighting cancer in latest show Every window was broken. A solid foot of trash covered the floor. And there was a strange smell coming from the bathrooms. Yet, DJ Stewart stepped into the abandoned section of the Agnes Arts Center and knew it was going to be the perfect home…
Real-world ready: Honeywell partners with local high schools, offering full-time careers to Grandview graduates
Simon Williams wasn’t interested in college; he instead saw a professional path after high school that avoided costly and time-wasting diversions. “I just didn’t want to start my career four years later, with almost $100,000 in the hole,” said the recent Grandview graduate and new hire at Honeywell as an assembler adjuster. The U.S. Department…
Thirsty fans line up as Weston distillery resurrects pre-Civil War Missouri bourbon
Editor’s note: The following story was originally published by Flatland, the digital magazine of Kansas City PBS and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for the weekly Flatland email newsletter. This is a historic moment for the folks at Holladay Distillery in Weston, Missouri, and also a big deal…