ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Crush it, live hard and honor the 13 folds: Trio of KC gyms join intense challenge, salute sacrifice
Most Americans don’t know the true weight of these American flags — folded 13 times into a triangle and presented to a fallen service member or veteran’s next of kin, said Josie Buford. To better communicate the heavy burden they represent, she organized a physical challenge that’s uniting three Kansas City businesses. The 13 Folds…
Attack of the 40-foot Community Builders: KC changemakers celebrated at Power & Light (Photos)
Coworkers, fans and family members of this year’s Community Builders to Watch pulled up to the big screen Wednesday at Power & Light to see five of their favorite changemakers honored for efforts to improve Kansas City. Videos showcasing the select community builders — nominated by Startland News readers and members of the public — played on…
Inclusivity succeeds when founders are held accountable, says winner of Chamber’s equity award
Fahteema Parrish doesn’t mind putting forward extra work to make sure her employees feel included, she shared, embracing an environment that supports individuals of all backgrounds. “Parrish & Sons Construction is an example of what intentional execution of equitable work within an organization actually looks like. Equality and inclusivity are key focal points as my…
KC scores 2026 World Cup for Arrowhead; games expected to mean big business for region’s economy
Fans rallied in near-triple-digit heat Thursday in the heart of Kansas City as the region scored a longtime goal: earning a spot on the roster of 16 host cities for the coming 2026 FIFA World Cup. “To be named a host city for not only the biggest single sport event in history, but as part…