ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
KC firm invests $56M in LGTB+ owned 10KC to reimagine a more inclusive workplace (that employees won’t want to leave)
A funding infusion from a leading Kansas City venture capital firm comes at a critical time as employees struggle to connect in a hybrid work world, said Ten Thousand Coffees (10KC), announcing its first institutional raise since the company’s 2014 formation in Toronto. Originally bootstrapped, 10KC will use the $56 million investment from Five Elms…
Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil
A new ale crafted in collaboration between one of Kansas City’s biggest brands and the city’s first Black-owned brewery is expected to commemorate “a true American treasure,” said Kemet Coleman — as well as send 100 percent of its proceeds to the Negro Leagues Baseball Museum. The Buck O’Neil Barrel-Aged Saison honors the late first…
Mid x Midwest aims to connect 50 VCs with 50 startups; why this new meetup is coming to KC
Traveling throughout the U.S. for business, Dan Kerr regularly comes across investors who have heard rumblings about the burgeoning Kansas City tech startup ecosystem, he said. But one problem persists: most of these potential funders have never stepped foot in Kansas City. “Really what got my gears turning is that I have a big network…
Just funded: Big ‘Pure Pitch’ winners swim with the sharks, earn thousands in cash on the spot
A winning afternoon at the Pure Pitch Rally is validation Dr. Brandy Archie’s healthtech accessibility app is providing connections people actually need, she said. “That’s the most important thing to me,” said Archie, founder of AskSAMIE. “The funds are going to a good cause, but this lets me know that this new idea that I…