ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Cannabis biz expected to grow like a weed after MO voters light recreational marijuana
Tuesday’s vote in favor of recreational marijuana in Missouri shows Kansas City’s obvious appetite for legalization, said Michael Wilson, whose cannabis startup sees a vast new market opened by the election outcome. Statewide, Missouri poll-goers this week approved the high-profile constitutional amendment with 53.1 percent of the more than 2 million votes cast. In Kansas…
New $2.2M funding round powers WorkTorch career platform expansion into KCK, KCMO
Less than a year after sisters Deborah Gladney and Angela Muhwezi-Hall became the first Black women in Kansas to raise $1 million in seed funding for their startup, their rebranded Wichita company announced another $2.2 million investment for its rapidly scaling service industry career platform. The new influx of funding — led by Wichita-based Tenzing Capital…
Your coworker who doesn’t like to fist bump isn’t dysfunctional; Don’t assume they’re broken (Holistic Hustle)
Kharissa Parker is a news producer, writer, certified health coach, and columnist for Startland News. For more of her self-care tips on how to keep your cup full, visit kparker.co. Editor’s note: This commentary on bio-individuality — the idea that there’s no one-size-fits-all approach to health and nutrition (even regard to a person’s health in the…
No ratings, no negative reviews: Restaurant app guides diners through crowd-sourced trust
Popular restaurant review sites — clouded by negative reviews and manipulated ratings — have often led Leo Esposito astray, he shared. To revolutionize the way people discover their next favorite place to eat, Esposito launched the social app Bōzt. “Our vision is to be the most trusted platform for sourcing restaurant recommendations,” said Esposito, who founded…