ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Shocked by a discovery while pregnant, this entrepreneur vowed to make self-care products from ingredients safe enough to eat
‘I might as well make my own’ Jess Winns, founder of Ari Rose Body Care, had always been pretty conscious of what she and her three daughters put into and onto their bodies, she said. However, as she researched more about holistic wellness while pregnant with her second daughter, Winns read about how more than…
Mediterranean of the Midwest: How this restaurateur is crafting authentic tastes for diners in the heart of Kansas
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to Go Topeka, which seeks economic success for all companies and citizens across Shawnee County through implementation of an aggressive economic development strategy that capitalizes…
GIFT launches We Are Black pitch competition with 10 entrepreneurs vying for $60K
Editor’s note: Kansas City G.I.F.T. is a non-financial partner of Startland News. Ten Black-owned Kansas City businesses are expected to pitch March 24 for their share of $60,000 at what organizers hope will become an annual event that helps to close the funding gap for entrepreneurs of color. The We Are Black pitch competition is…
Royals roll out the blue carpet for entrepreneurs with campaign focused on small businesses that define KC, its fandom
Editor’s note: The Kansas City Royals is an advertiser with Startland News, although this report was produced independently by Startland News’ nonprofit newsroom. Kansas City’s hometown baseball team is coming to the plate with a new pitch as opening day nears: a marketing campaign for the Royals that puts its city, fans and inspiring local…