ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
UMKC pitch contest returning with $90K in prizes; spots remain for emerging startups
The 2023 edition of the Regnier Venture Creation Challenge (RVCC), an annual pitch competition hosted by UMKC, is expected to award $90,000 in equity-free funding to student entrepreneurs and Kansas City businesses. Ben Williams, managing director at the Regnier Institute for Entrepreneurship and Innovation, shared his excitement for this year’s event — set for April…
He’s building a more welcoming (and eco-friendly) KC, but this entrepreneur’s vision comes with a catch: It isn’t a one-man job
Reda Ibrahim’s home is open to everyone, he shared, especially for those who feel like they don’t belong anywhere. “I have a big magnet toward everyone who doesn’t fit in. I faced a lot of racism; I have faced the struggle to be accepted. [When I came to the United States] seven, eight years ago,…
Art Junkez put Chicano custom culture on canvas with a colorful salute to family roots
The Art Junkez — a venture crafted by a Westside-raised brother and sister and their spouses — set out to create “something out of nothing” in celebration of their Mexican-American heritage, Selena Moran and Jaime Calderon shared. Growing up, it wasn’t easy to find gifts that reflected their culture — like something for their grandma…
How ‘raving fans’ in small town Kansas built this govtech startup’s sales funnel
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. MANHATTAN, Kansas — A trio of govtech…