ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
City leader: Newly OK’d limits on Airbnbs will help keep Kansas Citians from being priced out of homes by unchecked rentals
Voter approval of a pair of ballot measures that regulate and tax short-term rentals will boost the city budget and make neighborhoods more affordable as brands like Airbnb and Vrbo continue to operate in Kansas City, said Eric Bunch. “The successful ballot questions are really about making this city whole on our financial expectations and…
Grow with us: The Rolling Garden plants perennial vibes from its new North KC shop
A houseplant oasis on wheels is putting down roots in the Iron District as the small business’ life cycle sprouts new opportunities for owners Tryce Nelson and Steven Morrill. “We’ve rolled all over Kansas City this past year — popping up at wineries, breweries, coffee shops, universities, events,” said Nelson, who co-founded The Rolling Garden…
Wanderfest returns April 23 to Midtown alongside Flavorpak jam and other Tower East oddities
After a four-year hiatus, community members are once again invited to wander and explore a collection of local businesses dubbed the Tower East District for a special day of spring events. Wanderfest is returning April 23 to the area near 31st Street and Gillham Road, shared organizers — and the sisters behind Two Tone Press…
Nonprofit shopping platform presents guardians with dignity to choose their child’s birthday gift
Birthdays are important developmental milestones, Benita Webber said, and every guardian deserves the opportunity to shop for a gift that matches the relevance of their child’s big day. “Kids who are struggling and facing chaos every day of their lives deserve to wake up — on the day that’s most special to them — and…