ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
KC’s sports business icons joining the roster for Junior Achievement Hall of Fame
A Super Bowl win and the NFL Draft turned Kansas City into a sports haven, said Megan Sturges Stanfield, so it’s only fitting that the latest laureates to join Junior Achievement’s Business Hall of Fame reflect not only a passion for athleticism and their hometown — but translating opportunity into entrepreneurial success. Among the new…
Wave of anti-trans bills in Midwest could turn founders (and their businesses) into political refugees fleeing MO, KS
At 50, Suzanne Wheeler never imagined her government would propose legislation to take her health care away, she shared. In April, Missouri Attorney General Andrew Bailey announced a plan to issue emergency rules on transgender care. The regulations would make Missouri the first state to severely restrict transgender care for adults, in addition to children.…
Wild Way gets its big fika break: KC’s perkiest coffee camper parks a starring role on Peacock series
Seeing her coffee camper featured on the Peacock series “The Gentle Art of Swedish Death Cleaning” is a wild and surreal experience, Wild Way Coffee owner Christine Clutton shared. On top of offering a caffeine boost for the production crew of the series — which debuted at the end of April on NBC’s streaming platform…
KCK startup joins Tulsa Techstars, building toward expected $1.2M funding round
Another Kansas City startup is headed for entrepreneurial resources in Oklahoma with Foresight Reporting’s just-announced acceptance into The Build in Tulsa Techstars Accelerator. “We’re very excited to not only be embedded in the Tulsa entrepreneurial ecosystem, but also in its rich culture and history,” said Jannae Gammage, CEO and co-founder of Kansas City, Kansas-built Foresight.…