ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
J Rieger continues its international push, adding whiskey distribution to northern neighbors
Fresh off its win as the KC Chamber’s top international small business, J. Rieger & Co. announced its expansion into Nova Scotia — a milestone as the Kansas City-based distiller enters the Canadian market. “We are thrilled to bring our range of artisanal spirits to Canada for the first time,” said Ryan Maybee, co-founder of J.…
Mid x Midwest returning in November with renewed vision to connect KC founders, VCs
The pilot Mid x Midwest event in fall 2022 supported the idea that early-stage tech founders and investors are hungry for more conversations post pandemic, Dan Kerr and Maggie Kenefake shared, spurring the return of the invite-only meetup in November. “We both showed up that morning to Hotel Kansas City and we walked into the…
PrairieFood grows power of its micro-carbon ag solution with a pipeline of human connection
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. LAWRENCE — Entrepreneurship is all about networking, Robert Herrington said. “You never know where a pivot or direction is going to come from,” said Herrington, an early member of the Pipeline…
C2FO marks $300B in funding for businesses as entrepreneurs navigate ongoing credit crunch
Rapid marketplace expansion in the first half of 2023 helped push Leawood-based C2FO — the world’s on-demand working capital platform — past the $300-billion mark in total funding to its customers. This record funding amount reflects invoices paid an average of 31 days early via C2FO’s platform. C2FO gets vital, low-cost capital into customers’ hands…