ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Money in the tank: Health tech startup lands Pure Pitch Rally’s biggest catch of the day
The support of Kansas City’s entrepreneurial community — and the “land sharks” at this year’s Pure Pitch Rally — means the world to MedCurate founder and CEO Ashley McClellan, she shared. “They have just wrapped their arms around me as I’ve transitioned from corporate America to the entrepreneurship space,” she continued. “I’m very grateful for…
KC officially earns title of ‘Tech Hub,’ opening door to massive federal grant funding
The federal government’s designation of Kansas City as one of 31 U.S. Tech Hubs is expected to further cement the region’s reputation as a leader in vaccine development and biotechnology, said Quinton Lucas, as well as open access to newly launched federal funding opportunities. “The wins keep coming for Kansas City,” said Lucas, mayor of…
LaunchKC liftoff: Meet 13 startups competing for their share of $300K in grant winnings
Kansas City’s premiere grants competition returns in mere weeks with six $50,000 grants on the line, said Becca Castro, and more than dozen startup founders are being interviewed this week to help determine the winners. LaunchKC — a partnership between the Economic Development Corporation of Kansas City, Missouri, and the Downtown Council — plans to…
AltCap Your Biz reveals 10 finalists vying for $25K grand prize at cornerstone GEWKC event
A competition aimed at mobilizing the next generation of entrepreneurs and social innovators — along with awarding more than $40,000 in cash prizes to its winners — announced Monday the 10 finalists vying for its 2023 honors. AltCap Your Biz returns to the stage Thursday, Nov. 16 at Plexpod Westport at Park 39 as part…