ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
KU unveils ‘Origin Stories’ of its best-known traditions; project reunites KC artist with her alma mater
LAWRENCE — An installation inspired by a phrase deeply familiar to University of Kansas alumni and fans across the region — “Rock Chalk Jayhawk KU” — is set to be permanently displayed on Mount Oread, diving deep into the origins of the local traditions. “It all began with being interested in the origin stories of…
New mix in the Cauldron: Anti-capitalist storefront with obscure books, vegan food brewing
A worker-owned, community-centered bookstore and plant-based cafe — manifested by Cauldron Collective and Turnsol Books — is expected to fully open soon in the Crossroads. “I’ve thought about the space in various ways for my whole life,” said Olive Cooke, self-proclaimed “cooking witch” and co-founder of the Cauldron Collective. “I believe in manifestation, like when…
A comfy sweatshirt when the world is on fire? It’s just the start for this mental health advocate-turned-entrepreneur
Clever Babes founder Hannah Milks is passionate about building community around mental health and self care in Kansas City, she shared. The Liberty native is using her knowledge of design and somatics — plus her lived experience tending to herself through various mental health stages — to help other people care for themselves and connect…
This gumbo hits The Spot: How Prospect KC’s own students cooked up a prize-winning competition entry
Gumbo Fest brought two victories for Chef Shanita McAfee-Bryant and the Prospect KC. Not only did the weekend event earlier this month raise money to support the Prospect KC’s mission — empowering individuals and communities through increased food access, nutrition education and culinary job training — the Prospect KC’s culinary students also took home the…