ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Bill to help ease veterans’ transition from military to business passes US House with KC leaders in the trenches
A legislative effort to boost support for U.S. military veterans pursuing a new chapter as entrepreneurs now heads to the U.S. Senate — buoyed by broad partisan support and championed by two members of Kansas City’s congressional delegation. The Successful Entrepreneurship for Reservists and Veterans SERV Act successfully passed in the U.S. House of Representatives this…
Porter House KC earns $400K in renewed support for inclusive entrepreneurship, retail incubator
Support from the JPMorgan Chase Foundation is expected to help The Porter House KC make good on its founders’ promise to help emerging entrepreneurs in their community get their promising ventures off the ground, said Dan Smith. “Like many of the small business owners that we encounter, we started our organization based on a need…
Black Pantry expands to Troost, setting a cornerstone for new Black business hub
A second location for the Black Pantry is about more than adding a “cool little gift shop” to Troost, said Brian Roberts, detailing his plan for a broader mission: a whole block of Black-owned businesses and a hub for Black entrepreneurs and creatives. It begins with Roberts’ in-the-works standalone space at 3108 Troost Ave., he…
‘Why would you put that on a cake?’ The C Word Cakery frosts the boundaries of good taste
The C Word Cakery is a reflection of the baker behind the business, Savannah Brady shared. “It doesn’t take itself too seriously,” she explained. Brady — a southwest Missouri native who moved to Kansas City during the pandemic — specializes in, as she puts it, “good cake, bad words” — vintage-looking, classic, floral cakes that…