ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
If support for LGBT employees doesn’t seem obvious, this new chamber leader would like a word
Kansas City’s LGBTQ+ community shouldn’t have to face its battles alone, said Tracey DeMarea, emphasizing the impact of allyship and the growing need for stronger support from the region’s business community — regardless of whether a company considers itself LGBT-owned. “Equity isn’t just an issue for businesses that know they have LGBT leadership or employees,”…
Veteran brewer pulling double shift with purchase of neighboring Crossroads taphouse, brewery
Purchasing a nearby brewery in the Crossroads Arts District will help Pat Mitchell boost beer production and distribution in Missouri and Kansas, as well as expand a community of support for U.S. military veterans and especially former service members who’ve become entrepreneurs. Mitchell, founder and owner of Red Sash Brewing, and longtime family friend Ryan…
Anchor Island pours into coffee shop’s potential with unique investment round
A crowd-funded investment opportunity through HoneyComb Credit would allow customers to help a Troost Avenue coffee shop enhance its kitchen equipment and expand the Anchor Island Coffee brand’s popular menu. Franchising and a liquor license could also be on the horizon. “We need support for the vision that we have, the product we serve, and…
Health tech entrepreneur opening spa on the Plaza; Here’s how its ‘accessible luxury’ comes served with collaboration
After 20 years as a hospital executive, Ashley McClellan has a new way to help people on their wellness journey, the budding Kansas City serial entrepreneur shared. In January, McClellan and her husband, Brett, plan to open Sojourn Spa in the Cascade Hotel on the Country Club Plaza. “From my perspective, we want our guests…