ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Controlled Burn: BoysGrow sets the table for fire-infused meal sparked by farm’s teen entrepreneurs, KC chefs
A live fire culinary event at the BoysGrow farm in south Kansas City is a dream come true for John Gordon, he shared, detailing plans for a fundraiser that harvests an immersive and unforgettable dining experience from the teen-focused ag entrepreneurship program. The one-night-only “Controlled Burn” heats up Oct. 5 at the 10-acre farm where…
BeVel’s edge on Troost: Scaling culture alongside barbershop’s executive clean up
A young Casie Murff jumped from cutting lawns to shaping lines, but it wasn’t until decades later — after embracing support from groups like The Porter House KC, Kansas City G.I.F.T. and a resurgent Troost business community — that the entrepreneur’s vision truly started buzzing. “Sometimes as entrepreneurs, you need that reassurance,” Murff, founder of…
Photos: Founders plug into vibrant Startup Crawl energy as Startland celebrates decade of storytelling
Startland News’ one-night, rolling innovation showcase Friday served as a launch for select founders — capitalizing on a crowd of 500-plus Startup Crawl participants to bring their emerging companies into the Kansas City spotlight, one conversation at a time. “I love that we got to share Portrayals XR with Kansas City first,” said Tricia Keightley,…
Crypto investment startup checks in with $300K deposit from Hilton Family Office
A strategic partnership with the Hilton Family Office is expected to help Kansas City-based Technology Labs on its mission to protect and educate new investors in the crypto jungle, shared co-founder Travis Wright. The startup announced Tuesday that Hilton Finance — the lending and investment division of the boutique family office with deep ties to…