ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Style on standby: How an 18th & Vine barber shop is turning heads inside KC’s airport
Armon Lasker’s barber shop inside security at the new Kansas City airport terminal flies a cut above the rest, said the former information technology professional-turned-entrepreneur. His spot — Director’s Cut: Take Two — allows travelers to conveniently get a haircut and other services before or after their flights. “This is the first one like this,” said…
Construction tech startup built for the job site, cementing quality data into infrastructure
A veteran Kansas City startup duo’s latest project — Tractics — is set to disrupt an in-demand, yet underserved, market with its construction management platform for heavy civil contractors. “True disruption occurs when behavior changes and I think we found an opportunity to change behavior in a positive way and continue to innovate in a…
Startup founded to save local news acquires Modulist, expanding to obits, classifieds
A fast-growing public notice software platform with Kansas ties this week announced its acquisition of a North Dakota company built to serve publishers with paid celebrations, obituaries, and announcements. Column — founded by Jake Seaton, a fifth-generation member of the Manhattan, Kansas-based Seaton newspaper family — is expected to expand its own platform with the Modulist…
Purina prize earns KC startup a $25K treat in its bid to help foster pets of abuse survivors without safe homes
ST. LOUIS — As a finalist for Purina’s 2024 Pet Care Innovation Prize, Kansas City-built BestyBnB is expected to receive $25,000 and support from the pet care leader as the startup’s co-founders work to grow their business in a $136.8 billion industry. A $25,000 grand prize is on the line this spring. “At Purina, our…