ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Nell Hill’s founder returns to retail with ‘this little secret’ — a micro shop with an old-fashioned, in-store experience
Mary Carol Garrity’s last home furnishings store was 18,000 square feet. Her new one? A “petit bazaar” at just 400. Garrity is teaming up with longtime friend, Rebecca Wood, on diebolt’s in Midtown’s Gillham House Antiques & Furnishings. The shop, which is scheduled for an April 19 soft opening, is expected to offer a “fun…
Urban designer behind Royals’ Crossroads ballpark pioneered the modern MLB stadium (and he has the bats to prove it)
It’s difficult to find a Major League Baseball stadium that Earl Santee hasn’t influenced with his philosophy of community-oriented design. Called the “Godfather of ballparks,” Santee — the recently named CEO of Populous and literal architect of the proposed Kansas City Royals ballpark district in the East Crossroads — either designed or renovated two dozen…
Royals change stadium plan to keep Oak Street open to traffic, but fate of businesses is uncertain
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. The Royals’ original plan was to place the team’s corporate offices and entertainment venues on Oak Street, which would close the…
Royals Crossroads ballpark plan revs parking debate; how ‘creatures of comfort’ would need to adapt to a new downtown
Editor’s note: This story was originally published by Kansas City PBS/Flatland, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, The Kansas City Beacon, and Missouri Business Alert. Click here to read the original story. Here’s the essential message that the Kansas City Royals have for folks fretting about…