ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
NMotion accelerates Its 100th startup with plans to invest $3 million in 30 more through 2026
OMAHA — A Kansas City startup was among the six cohort members that pushed the NMotion Accelerator past its 100-company mark, showcasing its AI-infused storytelling platform this week alongside innovations from across the Midwest. NMotion powered by gener8tor on Tuesday celebrated the cohort — along with the impact from its $100,000 investments in each member —…
Jazz musician opens sell-out BBQ spot; here’s how he’s spicing up KC’s chorus of flavors
Even with more than 90 barbecue restaurants across the metro, Gerald Dunn still figured there was room for his flavor profile on the Kansas City food scene. But before opening Dunn Deal BBQ in Grandview, he made a pilgrimage of sorts, stopping in to see legendary Ollie Gates. He reveres the local barbecue pioneer and…
For the loaf of the grain: Jonny Bakes bread, expands to keep community nourishment rising
Editor’s note: This story was originally published by Kansas City PBS/Flatland, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, The Kansas City Beacon, and Missouri Business Alert. Click here to read the original story. Brookside bread baker works to reestablish the local grain shed Jon Szajnuk’s sourdough…
Thai Orchid opening in Northland: How this family business is getting out of its comfort zone with street food focus
A second location for a longtime Johnson County restaurant is expected to honor the origin story of the family business — building on its menu with a new emphasis on casual Thai street food items and small plates. Thai Orchid — a Mission, Kansas, restaurant that has been in the Rojjanasrirat family for 26 years…