ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
How a $527M development is poised to transform KC’s last ‘Wild West’ neighborhood
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. A New York developer plans to renovate several historic West Bottoms buildings into apartments and office space, in addition to new…
Imitators beware: KC’s viral, must-have hat flips the script on hometown pride that can’t be duped
It’s the favorite hat of influencers and athletes alike; Meet the KC native under the brim One of the most in-demand hats in Kansas City — spotted on KC athletes like Patrick Mahomes and Bobby Witt Jr. and an array of popular influencers — is driven by a hometown pride that transcends location, said Taylor…
Report: Nearly 10 percent of KC’s economy is tech; How AI is reshaping the way world sees Kansas City
Kansas City now has one of the densest tech workforces in the Midwest, said Kara Lowe, emphasizing that the City of Fountains has surpassed larger cities like Chicago, Houston, and Nashville, with a greater economic impact on the local population than in any of those metros. More than 77,000 skilled professionals, representing 9 percent of…
Just funded: Digital Sandbox KC drops the hook for three more emerging tech startups
From optimizing trucking logistics to revolutionizing peer-to-peer recommendations and streamlining compliance with AI, the latest startups funded by Digital Sandbox KC are poised to make a significant impact in their industries, said Jill Meyer. “We’ve been truly impressed by the expertise and passion these founders bring to the table,” said Meyer, senior director of Technology…