ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Malisa Monyakula wants to welcome you home for the holidays; she already has an igloo waiting
Adding pop-up holiday experiences at her popular Kansas City businesses is a way for Malisa Monyakula to bring back nostalgic memories of her childhood in Thailand, the restaurateur behind Lulu’s Thai Noodle Shop said. “Christmas is everywhere in Thailand,” she said, noting the classic American holiday celebrations are vibrant despite the country’s predominantly Buddhist population.…
‘The people demand mustard’: This stained glass artist dipped into corn dogs (and hungry shoppers ate it up)
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. LAWRENCE — Selling holiday shoppers on stained glass corn dogs was unexpectedly easy, said Darleen Schillaci; adding mustard and keeping up with buyers’ appetite, however, proved the meatiest challenge. The…
Skip shopping and shipping: Your guide to last-minute, KC-made gifts you can still get in stores
Forget naughty and nice: one Kansas City-pieced business has a puzzling present for each person on Santa’s “weird and mellow” list. Locals can still find them on KC-area store shelves — while they last. Birdie — a sister company to Stefanie and Tim Ekeren’s popular Kansas City Puzzle Company — packs each eye-catching box with…
One issue cuts across all political lines: How it could be the antidote to a divided America
Entrepreneurship is a way to unify the United States at a time with great political division, said Victor Hwang. “It’s an issue that cuts across party lines,” explained the founder and CEO of Right to Start. “And it’s something Americans really care about.” Hwang, previously an executive at the Ewing Marion Kauffman Foundation, recently published…