ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Noelia Olivares had a vision of the sea in KC; her food truck-turned-restaurant serves up the surf
A new brick-and-mortar restaurant docked along one of Kansas City’s popular dining corridors is sailing into the blustery Midwest market this winter — with the young entrepreneur behind the counter offering her family’s fresh take on Mexican seafood cuisine. Mariscos Mr. Culichi is now open at 910 Southwest Boulevard (Taqueria Mexico long operated in the…
KC-based Jayhawk startups earn cut of $570K from Oread Angel Investors pitch event
LAWRENCE, Kansas — Four Kansas City-area startups with ties to the University of Kansas recently took home funding infusions from a newly formed network of Sunflower State investors — part of a rapidly advancing initiative led by KU Innovation Park. Members of the Oread Angel Investors network, which launched in September and now has about…
Meet 5 new startups bolstering KC innovation (now with a funding boost from Digital Sandbox)
Just-announced funding for a handful of fresh tech ventures is expected to help Kansas City founders who already are poised to make a significant impact in their industries, from health care to government to education. Digital Sandbox KC has accepted five new startups into its program. Each is expected to receive up to $20,000 in…
This $25 stack of ‘Touchdown Toast’ barely fits in its photo; Chiefs concessions debuts decadent playoff platter
Chiefs fans will have a “larger-than-life, breakfast-for-dinner” creation to celebrate the playoffs as Kansas City’s hometown team returns to Arrowhead Stadium later this month. “Touchdown Toast” — described as a loaf of bread that is first soaked in eggs, custard, milk and heavy cream, seared and then baked — is among the first specialty offerings…