ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Rooftop Austin’s Bar & Grill just one step in unlocking Olathe’s ‘downtown renaissance’
A century-old building in downtown Olathe will get new life as an indoor/outdoor restaurant complex known as County Square Commons — anchored by the popular Austin’s Bar & Grill. LANE4 Property Group and Austin’s are redeveloping the 10,859-square-foot building, which is expected to feature four or five storefronts on the street level at 114 to 126…
Concert: Black rockstars don’t just exist — they innovated the genre; how KC artists are still (song)writing history
A rock concert Friday at the newly opened Zhou B Art Center in Kansas City does more than place Black artists center stage for one night, said Malek Azrael; it spotlights that Black creatives belong in every musical space. “There is such a beautiful, Black presence in Kansas City and rock,” said Azrael, who is…
Blackhole Bakery plans bodega-style expansion for second location: a West Plaza ‘blank canvas’
During his five years operating on Troost, Jason Provo said real estate agents often approached him, asking, “When are you going to leave and get a big boy spot in Leawood?” Now the owner of beloved Blackhole Bakery is planning his second location. But not in Johnson County. Provo is taking over a space at…
Dublin down on shenanigans: Smoke Brewing goes green with St. Patrick’s season pop-up
St. Patrick’s Day-themed Shenanigans is now open in downtown Lee’s Summit. But just until March 23. The owners of Smoke Brewing Company at 209 S.E. Main St. decked out the barbecue restaurant and brewery in floor-to-ceiling St. Paddy’s decor, and have food and drink specials to match. It’s a way to make St. Patrick’s Day…