ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
KC mom’s invention secures solution to rollaway parking lot worries: Shopping with KartWheel
A new product developed by a Kansas City mom is giving caregivers peace of mind in the parking lot, said its inventor, Kristen Rock Chouinard. KartWheel — launched in August 2024 — keeps a shopping cart’s wheel secure while a person is loading bags, bulky items, and kids into their car, she explained. “Right now,…
KC-area startup nets $20K Kansas pitch tournament win with game-changing edtech
WICHITA — The team at VU Scholarships left it all on the stage Friday, walking away as champions in the Gamechangers & Champions bracket bash — a high-intensity pitch competition running parallel to the NCAA Men’s Basketball Tournament in Wichita. By outlasting 31 other Sunflower State companies, the Roeland Park-based edtech startup earned $20,000 in…
Six months after acquiring KC startup, BarGlance expands its AI-powered nightlife app across US
Launching its latest innovation — BarGlance AI — in nightlife hotspots like Dallas, Las Vegas, Miami, and Kansas City is only part of the story for a South Carolina-based company that recently augmented its tech by integrating features from a Kansas City startup it acquired. By providing real-time data on venue popularity, crowd levels, and…
Cosmo Burger expanding to standalone Crossroads spot, smashing into brand’s longtime brick-and-mortar dream
Cosmo Burger’s days as a side dish only will soon be over, the rapidly iconic smashburger’s creator said this week, announcing plans for a new restaurant in the East Crossroads where its signature menu item finally becomes the main course. Owners of the burger stand-within-a bar concept confirmed the new location will open at 1813…