2020 celebration photos: Startups find value in being watched — $2.6M across 520+ stories
February 4, 2020 | Startland News Staff
Editor’s note: The celebration event showcasing Startland News’ Kansas City Startups to Watch in 2020 was sponsored by the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works with communities in education and entrepreneurship to increase opportunities that allow all people to learn, to take risks, and to own their success.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) backstitch
8) Stenovate
9) Boddle
10) Destiny
Ten of Kansas City’s most likely startup newsmakers shared the stage Thursday, celebrating their achievements so far, and learning more about the value of exposure through the nonprofit newsroom that named them Startups to Watch in 2020.
“Amplifying startups is gold for us in trying to gain traction with investors and sales channel partners,” said Sarah Hill, founder of Healium, one of the companies featured on the 2020 list. “So we share [Startland News stories] everywhere on our social sites and are just really appreciative of you all taking the time to learn more about our products and our company.”
Presented by the Ewing Marion Kauffman Foundation, Thursday’s celebration brought founders — along with significant mentors and investors — into the spotlight for a showcase of the 10 companies featured on Startland News’ Startups to Watch list.
Startland News is a program of STARTLAND, formerly the Kansas City Startup Foundation, which seeks to activate a culture of innovation through storytelling, experiences, talent and real-world learning.
Click here to see the 10 Kansas City Startups to Watch in 2020.
Hill, a veteran broadcast journalist-turned-pioneer in using virtual reality as a healing technology, is keenly aware of the financial impact of even a single news or feature story on a startup, she told a crowd gathered at H&R Block’s World Headquarters for the event.
“If you averaged that every mention of a startup in a news publication has an earned media value for SEO, lead generation, discovery, or brand impression, it’s easy to see how Startland News is injecting huge value into our companies,” she said.
Assuming each story is worth $5,000 in earned media value to a company, Hill said, the 522 stories published by Startland News in 2019 would equate to $2.6 million in earned media value for the companies featured throughout the year.
Check out the gallery below of 2020 Startups to Watch winners, with award trophies crafted by Collective Ex, then keep reading.
Founders showcased on the Startups to Watch list face even greater exposure, noted Gerald Smith, co-founder of Plexpod, a company featured on the 2018 roundup of emerging newsmakers.
Gerald Smith, Plexpod, and Austin Barnes, Startland News
A 25-year entrepreneur who exited out of another company, the Plexpod leader initially struggled to wrap his head around calling his business a “startup” — until it earned a spot as a Startup to Watch, he said.
“What I experienced that next year is extraordinary,” Smith told the founders on the 2020 list. “What you’re fixin’ to experience is local support. You’re in the eye of everyone. This year will be an extraordinary time for you to lean into your community. Because that special thing about Kansas City … it’s full of champions.”
For Plexpod, its year as a Startup to Watch was an awareness campaign for the popular co-working space, he said.
“This is your window,” Smith emphasized. “Don’t think this is somehow just a reward for something — it’s the beginning of something good, and you need to lean into it.”
Champions can be found outside the bounds of Kansas City, said Tommy Felts, news director for Startland News, addressing the Startups to Watch audience.
“While we have a handful or more of out-of-town investors here in the crowd tonight, it’s worth noting that 53 percent of Startland News’ readership comes from outside the metro,” Felts said. “That’s curious readers in Chicago, New York, Los Angeles and San Francisco — all watching your companies in 2020.”
Check out a gallery from the 2020 celebration below. Photos by Tommy Felts and Christian Toth.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Hot biskuits on the rise: Classically-trained chef brings long lines, culture, collaboration to North KC
Guroux Khalifa had $150 to his name when he set out to serve the best biscuits Kansas City ever tasted, he shared. “A lot of painstaking work, time, love and passion has been put into creating this amazing product. The people who really understand the value and quality of that product have stuck around and…
Dolphin Tank makes a splash with women in tech: Meet the next three founders pitching
The Dolphin Tank pitch showcase returns to Kansas City this month with a trio of women-led tech startups riding a wave of heightened exposure for their ventures. Now in its second year in Kansas City, Springboard Enterprises’ Dolphin Tank is set for 5 p.m. to 8 p.m. Tuesday, Feb. 28, at Polsinelli, 900 W. 48th…
Chiefs celebration turned much of downtown KC into a parking lot; Startups along the parade route got to work, joined the party
Prime locations along the Chiefs championship parade gave several local startups an opportunity to celebrate with their team members and families Wednesday as traffic and business largely came to a halt across midtown and downtown Kansas City. “It’s not every day Chiefs players are walking the streets out front and waving at our team in…
KC’s first Black-owned brewery could open within weeks; Here’s how its debut lager could land in your hand even sooner
Vine Street Brewing’s long-anticipated opening is nearly here, said Kemet Coleman, teasing a late March first pour for the taproom and brewhouse space, which sits adjacent to the city’s historic jazz district. “It’s crazy to see something that for so long has been just an idea in our minds starting to become real,” said Coleman,…