TechMap Kansas reveals open tech jobs, potential for startups to reshape employment trends
January 15, 2020 | Austin Barnes
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation.
LAWRENCE — Tech talent relocating to the Kansas City area shouldn’t worry about their future — opportunities for growth are everywhere, said Brian McClendon. TechMap Kansas exists to prove it, the mapping veteran behind Google’s and Uber’s popular tech added.
“One of the challenges is recruiting and keeping new graduates and also bringing outside employees into the region,” said McClendon, serial entrepreneur and half of the husband-wife duo behind Free State Forge — an angel investment arm that’s backed a wide range of Kansas City startups from working capital titan, C2FO to such early-stage ventures as Griffin Technologies.
Click here to learn more about Brian McClendon, Beth Ellyn McClendon and the portfolio at Free State Forge.
Officially launched Wednesday by Free State Forge, TechMap Kansas is an ever-evolving resource that pinpoints tech jobs across Kansas and Missouri, bringing visibility to area tech opportunities for prospective workers, investors and the communities at large — a weakness of the region’s tech ecosystem, McClendon noted.
“If there isn’t enough opportunity outside of the company in question, it looks risky,” he noted, highlighting ways TechMap Kansas shows potential employees ways they can survive in the region should the job they relocate for fails them.
Click here to explore TechMap Kansas.
“If you come to the region or stay in the region, you’ll have many choices over your career — while still being able to live a great quality of life in an area with good schools, housing that’s affordable and commutes that don’t give you huge headaches,” he said.
Rich with statistics, the first version of TechMap Kansas shows that startups account for little hiring activity in the region, holding less than 32 percent of open positions. A fact that surprised but didn’t shock McClendon, he noted.
“We only have a few [startups] that are seeing big investment and big growth. And there’s many that are sort of in process, but I would like to see a bigger community of bigger startups,” McClendon explained.
“What’s going to be the growth of employment in Kansas and the region are these startups and they need to grow for that to happen,” he added.
And nothing fuels growth like capital, he added, detailing ways TechMap Kansas could further serve as a tool for companies looking to land cash injections.
“Our goal is that all the investors in the region and even investors outside the region can use this as a discovery mechanism and a [sense of] comfort that they’re not investing in an island. We’re actually a pretty dense archipelago out here,” McClendon said.
Such a realization took McClendon and his wife, Beth Ellyn McClendon, by surprise when they returned to the Kansas City area in 2017, he noted, adding that more tech employers exist in the region than most people recognize.
TechMap Kansas reveals there are 610 employers supporting a collective 34,000 tech jobs in the metro. Thirty-eight percent of those positions are based on the Kansas side and 29 percent are held in Missouri.
“In Kansas City, the well-known names are Cerner, Garmin, Burns & McDonnell, and Black & Veatch,” McClendon noted of high profile employers who might not necessarily drive tech employment. “Less well-known, Honeywell FMT employs over 3,000 engineers keeping our country safe and the Kansas City Federal Reserve has over 600 software developers.”
Though startups hold less of a presence, their power shouldn’t be dismissed, McClendon added. The 193 companies on the map as of its release employee up to 125 engineers, developers, and/or data scientists.
“These young companies are doing cool things like sequencing the genome better, faster and cheaper than ever before or attacking the inefficiencies in a $200 trillion marketplace,” he said, noting the impact startups have on the region — despite lower volume.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2020 Startups to Watch
stats here
Related Posts on Startland News
Tesseract deepens military ties with deal to develop smart space hub for US Air Force
Tesseract Ventures’ research and development partnership with the U.S. Air Force is reaching new altitudes with a just-announced contract to develop 21st century smart space technologies for MacDill Air Force Base in Tampa, Florida. “The Air Force has always been a center of innovation and a launch pad for world-changing new technologies,” said John Boucard,…
Fund Me, KC: She’s served a community need; now LaRonda LaNear needs help filling her kitchen
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like LaRonda LaNear’s effort to launch a brick and mortar space for We Got It Covered Food Services — to…
Oracle closing former Cerner HQ in post-acquisition scaleback across metro
Editor’s note: The following story was originally published by CityScene KC, an online news source focused on Greater Downtown Kansas City. Click here to read the original story or here to sign up for the weekly CityScene KC email review. Oracle is pulling the plug on the former world headquarters of Cerner in North Kansas City, relocating its employees…
New edition of a classic story: Made in KC founders lead ownership group buying Rainy Day Books; How they plan to expand its legacy with next chapter
When the owners of Kansas City-bound Rainy Day Books announced they were selling their popular bookstore in May, they looked for two qualities in its new owners: a commitment to uphold the customer experience and determination to grow the business, said Geoffrey Jennings. “It has been a six-month process to find people who could understand…



