Miami-bound: KC eSports pioneer carrying gaming industry to the Super Bowl stage

January 28, 2020  |  Austin Barnes

AbdulRasheed Yahaya, Unified Esports Association

AbdulRasheed Yahaya never doubted his non-traditional career had mileage, but the KC eSports pioneer couldn’t have envisioned it would drive him to a Super Bowl, he said — let alone one set to feature the Kansas City Chiefs. 

Midwest eSports, based in Wichita, is a pipeline for collegiate and amateur players to turn competitive video games into a healthy, structured and educational sport. Its founder, Ramsey Jamoul, recently graduated from the 2019 Pipeline fellowship.

“By God’s grace, I get to be a role model to the youth, [show them] that an African American man can lead the evolution of eSports [and align it] with field sports,” said Yahaya, founder of Local Legends Gaming and chief business development officer for Midwest eSports, detailing a coming trip that will see him representing his day job — STEM and eSports — during a convening of professional athletes this Super Bowl weekend in Miami.  

The presentation will focus on the intersection between STEM careers and the eSports space, highlighting opportunities for youth play in leagues and regional events run by Midwest eSports, Yahaya said. 

“We’re aligning eSports with football on the most important day of any pro player’s season,” he said in anticipation of the once-in-a-lifetime trip. 

“This is major. It doesn’t get any bigger than this,” Yahaya said. “Kansas City is sending its No. 1 gaming company and its pro ball team to the Super Bowl!” 

Click here to read about Kansas City businesses celebrating the Chiefs historic run. 

Additionally, Local Legends — Yahaya’s mobile gaming truck startup — will host a Madden NFL tournament for kids and NFL all-stars, further elevating Kansas City as an emerging eSports hub, Yahaya explained.

“I’m putting Kansas City  on everyone in the industry’s radar as a premier eSports resource and no longer just a ‘flyover city,’” he said. 

Yahaya closed a Westport brick-and-mortar incarnation of Local Legends after several months of operation in 2019, citing a shift in direction for the startup. 

Had such events not transpired as they did, the founder isn’t sure he’d have been on track to achieve a milestone like the Miami trip, he said. 

“It’s all in God’s plan. He wouldn’t bring me through anything he didn’t plan to lead me through,” Yahaya said. 

Click here to read more about Yahaya’s decision to change directions.

As for the big game itself, there’s no way Kansas City doesn’t bring home the Lombardi trophy, he added. 

“My Chiefs are winning 24 to 14,” he predicted.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2020 Startups to Watch

    stats here

    Related Posts on Startland News

    First came baby, then the boutique; 18 years later, this owner is the mother of retail survivors

    By Tommy Felts | May 10, 2025

    Opening her storefront at the age of 23 with a newborn daughter, Meagan Doyle faced double duty as a first-time mother and budding entrepreneur. Eighteen years later, her baby is now grown — and Mom is coming into her own as a retail survivor and seasoned business owner. “It’s been a fun adventure,” said Doyle,…

    Nick the Greek reset: Reinvigorated owner reopening locations, launching new spot after facing his own test

    By Tommy Felts | May 9, 2025

    When Nick the Greek abruptly closed two area locations six months ago, fans on and off social media were distraught, fearing they were closed for good. Now there’s a surprising update: two reopenings, one new opening. All this month. Area franchisee Arthur Gilbreath previously placed “closed for renovation” signs at his Nick the Greek restaurants…

    Kauffman earmarks $32M in grants to boost entrepreneurship, workforce, education efforts

    By Tommy Felts | May 9, 2025

    Just-announced Kauffman Foundation funding for a cohort of 27 organizations — each focused on advancing economic mobility in Kansas City — reflects the grantees’ “relentless commitment to innovation and equity,” said Allison Greenwood Bajracharya. “Rather than being defined by the challenges our communities face, they’re defining what’s possible — building on the brilliance and resilience…

    Brothers behind Session Taco launching ‘destination Mexican spot’ in upscale JoCo dining district

    By Tommy Felts | May 8, 2025

    Just weeks after closing Session Taco in Leawood’s Park Place, the owners expect to revamp the prominent spot for a new destination Mexican restaurant. Lapez Mod Mex is scheduled to open this summer at 11563 Ash St.  Brothers Adam and Jason Tilford first opened Mission Taco Joint in the space in June 2023. It rebranded…