Miami-bound: KC eSports pioneer carrying gaming industry to the Super Bowl stage

January 28, 2020  |  Austin Barnes

AbdulRasheed Yahaya, Unified Esports Association

AbdulRasheed Yahaya never doubted his non-traditional career had mileage, but the KC eSports pioneer couldn’t have envisioned it would drive him to a Super Bowl, he said — let alone one set to feature the Kansas City Chiefs. 

Midwest eSports, based in Wichita, is a pipeline for collegiate and amateur players to turn competitive video games into a healthy, structured and educational sport. Its founder, Ramsey Jamoul, recently graduated from the 2019 Pipeline fellowship.

“By God’s grace, I get to be a role model to the youth, [show them] that an African American man can lead the evolution of eSports [and align it] with field sports,” said Yahaya, founder of Local Legends Gaming and chief business development officer for Midwest eSports, detailing a coming trip that will see him representing his day job — STEM and eSports — during a convening of professional athletes this Super Bowl weekend in Miami.  

The presentation will focus on the intersection between STEM careers and the eSports space, highlighting opportunities for youth play in leagues and regional events run by Midwest eSports, Yahaya said. 

“We’re aligning eSports with football on the most important day of any pro player’s season,” he said in anticipation of the once-in-a-lifetime trip. 

“This is major. It doesn’t get any bigger than this,” Yahaya said. “Kansas City is sending its No. 1 gaming company and its pro ball team to the Super Bowl!” 

Click here to read about Kansas City businesses celebrating the Chiefs historic run. 

Additionally, Local Legends — Yahaya’s mobile gaming truck startup — will host a Madden NFL tournament for kids and NFL all-stars, further elevating Kansas City as an emerging eSports hub, Yahaya explained.

“I’m putting Kansas City  on everyone in the industry’s radar as a premier eSports resource and no longer just a ‘flyover city,’” he said. 

Yahaya closed a Westport brick-and-mortar incarnation of Local Legends after several months of operation in 2019, citing a shift in direction for the startup. 

Had such events not transpired as they did, the founder isn’t sure he’d have been on track to achieve a milestone like the Miami trip, he said. 

“It’s all in God’s plan. He wouldn’t bring me through anything he didn’t plan to lead me through,” Yahaya said. 

Click here to read more about Yahaya’s decision to change directions.

As for the big game itself, there’s no way Kansas City doesn’t bring home the Lombardi trophy, he added. 

“My Chiefs are winning 24 to 14,” he predicted.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2020 Startups to Watch

    stats here

    Related Posts on Startland News

    Radar’s new pitch: How this Kansas sports tech startup spins data into speedier fastballs 

    By Tommy Felts | August 1, 2025

    When speed is the name of the game, data can be nearly as important as talent, said Jarrod Nichols, emphasizing the role his startup’s radar technology can play in helping baseball and softball athletes measure fastball performance, improve their stats, and swing for the fences. “Pitch speed has been captured since the early ’70s,” said…

    Sacred sips: Alcohol-free bar on 39th Street creates healing space where ‘every drink is medicine’

    By Tommy Felts | July 31, 2025

    Editor’s note: The following story was published by The Kansas City Defender, a nonprofit Black newsroom producing news, mutual aid and digital tools to keep Kansas City’s Black community informed and organized. Click here to read the original story or here to sign up for The Kansas City Defender’s email newsletter. In a neighborhood built to keep them…

    Entrepreneurs say DoorDash accelerator delivered, prepping their small businesses for tall orders ahead 

    By Tommy Felts | July 31, 2025

    Ten graduates of DoorDash’s 12-week Midwest accelerator gathered Wednesday to celebrate successes from the program, along with lessons they say will last longer than the $5,000 grants each entrepreneur received. “Running a small business is tough work, and it meant so much to receive support from DoorDash and my home of Kansas City,” said Tanyech…

    KCK party store’s sales plummet because of ICE fears; It’s not the only business slowed by the crackdown

    By Tommy Felts | July 30, 2025

    Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. President Donald Trump’s immigration crackdown has many recent immigrants terrified, hunkering down and holding onto their money; That new fear and…