Miami-bound: KC eSports pioneer carrying gaming industry to the Super Bowl stage
January 28, 2020 | Austin Barnes
AbdulRasheed Yahaya never doubted his non-traditional career had mileage, but the KC eSports pioneer couldn’t have envisioned it would drive him to a Super Bowl, he said — let alone one set to feature the Kansas City Chiefs.
Midwest eSports, based in Wichita, is a pipeline for collegiate and amateur players to turn competitive video games into a healthy, structured and educational sport. Its founder, Ramsey Jamoul, recently graduated from the 2019 Pipeline fellowship.
“By God’s grace, I get to be a role model to the youth, [show them] that an African American man can lead the evolution of eSports [and align it] with field sports,” said Yahaya, founder of Local Legends Gaming and chief business development officer for Midwest eSports, detailing a coming trip that will see him representing his day job — STEM and eSports — during a convening of professional athletes this Super Bowl weekend in Miami.
The presentation will focus on the intersection between STEM careers and the eSports space, highlighting opportunities for youth play in leagues and regional events run by Midwest eSports, Yahaya said.
“We’re aligning eSports with football on the most important day of any pro player’s season,” he said in anticipation of the once-in-a-lifetime trip.
“This is major. It doesn’t get any bigger than this,” Yahaya said. “Kansas City is sending its No. 1 gaming company and its pro ball team to the Super Bowl!”
Click here to read about Kansas City businesses celebrating the Chiefs historic run.
Additionally, Local Legends — Yahaya’s mobile gaming truck startup — will host a Madden NFL tournament for kids and NFL all-stars, further elevating Kansas City as an emerging eSports hub, Yahaya explained.
“I’m putting Kansas City on everyone in the industry’s radar as a premier eSports resource and no longer just a ‘flyover city,’” he said.
Yahaya closed a Westport brick-and-mortar incarnation of Local Legends after several months of operation in 2019, citing a shift in direction for the startup.
Had such events not transpired as they did, the founder isn’t sure he’d have been on track to achieve a milestone like the Miami trip, he said.
“It’s all in God’s plan. He wouldn’t bring me through anything he didn’t plan to lead me through,” Yahaya said.
Click here to read more about Yahaya’s decision to change directions.
As for the big game itself, there’s no way Kansas City doesn’t bring home the Lombardi trophy, he added.
“My Chiefs are winning 24 to 14,” he predicted.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2020 Startups to Watch
stats here
Related Posts on Startland News
BacklotCars co-founder set to be honored as UMKC’s regional Entrepreneur of the Year
A founder who helped drive one of the metro’s biggest startup exits is expected to be heralded in October as UMKC’s Kansas City Entrepreneur of the Year. Justin Davis, co-founder and CEO of BacklotCars, will take the stage Oct. 12 alongside five other honorees — business leaders who have shaped entrepreneurship, according to officials at…
His fitness app pays users to workout, but what they really want is body transformation, founder says
Jasper Sanders founded Deposit The Work to incentivize users to stick with their fitness goals, he shared, but now he’s emphasizing accountability with the app’s latest feature. “The whole idea behind CoachConnect+ is providing a platform for individuals who are stuck on their fitness journey, unsure on where to start, [or] don’t know how to…
Troost coffee shop ‘broken into pieces’ by collision; caffeinated supporters jump to action
A community of customers and neighbors is rallying behind Anchor Island Coffee this week after a pickup truck barreled into the front entrance of the tropical-themed breakfast spot at 41st and Troost. Fortunately no one was injured in the after-hours incident, said co-owner Armando Vasquez, who noted he was the last person to leave the…
KC innovator’s anti-itch spray so natural it was discovered on a front porch lab
Homindy founder Ronan Molloy discovered the benefits of his company’s itch relief spray somewhat by accident. During the summer of 2020, Molloy volunteered to participate in a clinical study for a tea with all-natural ingredients that was supposed to reduce inflammation in his right knee. At that time, he was president of the Innovation Stockyard,…

