Miami-bound: KC eSports pioneer carrying gaming industry to the Super Bowl stage
January 28, 2020 | Austin Barnes
AbdulRasheed Yahaya never doubted his non-traditional career had mileage, but the KC eSports pioneer couldn’t have envisioned it would drive him to a Super Bowl, he said — let alone one set to feature the Kansas City Chiefs.
Midwest eSports, based in Wichita, is a pipeline for collegiate and amateur players to turn competitive video games into a healthy, structured and educational sport. Its founder, Ramsey Jamoul, recently graduated from the 2019 Pipeline fellowship.
“By God’s grace, I get to be a role model to the youth, [show them] that an African American man can lead the evolution of eSports [and align it] with field sports,” said Yahaya, founder of Local Legends Gaming and chief business development officer for Midwest eSports, detailing a coming trip that will see him representing his day job — STEM and eSports — during a convening of professional athletes this Super Bowl weekend in Miami.
The presentation will focus on the intersection between STEM careers and the eSports space, highlighting opportunities for youth play in leagues and regional events run by Midwest eSports, Yahaya said.
“We’re aligning eSports with football on the most important day of any pro player’s season,” he said in anticipation of the once-in-a-lifetime trip.
“This is major. It doesn’t get any bigger than this,” Yahaya said. “Kansas City is sending its No. 1 gaming company and its pro ball team to the Super Bowl!”
Click here to read about Kansas City businesses celebrating the Chiefs historic run.
Additionally, Local Legends — Yahaya’s mobile gaming truck startup — will host a Madden NFL tournament for kids and NFL all-stars, further elevating Kansas City as an emerging eSports hub, Yahaya explained.
“I’m putting Kansas City on everyone in the industry’s radar as a premier eSports resource and no longer just a ‘flyover city,’” he said.
Yahaya closed a Westport brick-and-mortar incarnation of Local Legends after several months of operation in 2019, citing a shift in direction for the startup.
Had such events not transpired as they did, the founder isn’t sure he’d have been on track to achieve a milestone like the Miami trip, he said.
“It’s all in God’s plan. He wouldn’t bring me through anything he didn’t plan to lead me through,” Yahaya said.
Click here to read more about Yahaya’s decision to change directions.
As for the big game itself, there’s no way Kansas City doesn’t bring home the Lombardi trophy, he added.
“My Chiefs are winning 24 to 14,” he predicted.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2020 Startups to Watch
stats here
Related Posts on Startland News
Global flavors layer together as 200+ chefs serve up their best dishes for KC Restaurant Week
Kansas City Restaurant Week serves as a sampler for curious diners to satisfy their taste buds with an array of delightful dishes — and chefs from more than 200 local eateries showing off their culinary creativity and most visual see-food specialties, said Andrew Fontes. “It’s a great opportunity to go outside your comfort zone and…
‘Superstars’ opens the door to KC Chamber, making room for small biz, startups: Apply through Feb. 1
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. Recognized as a Small Business Superstar twice in the program’s first two years, More Than a Meal earned a sense of validation from the Chamber’s initiative for…
Four KC-area startups tapped for custom accelerator targeting diverse range of Kansas entrepreneurs
Only a handful of Kansas City startups — three of which hail from Johnson County — are among 21 companies selected for a Wichita-based accelerator designed for growth-minded startups in the thick of their product-market fit and customer-acquisition journeys. The NXTSTAGE Customer Traction Cohort is designed to help early-stage companies break through barriers to generate revenue…
Just funded: Digital Sandbox KC ‘fuels innovation’ for five emerging tech startups
Scaling past the proof-of-concept stage is key for young startups, so making them fundable by the time their product is built can mean the difference between success and stagnation, said Jill Meyer, announcing the latest round of companies backed by Digital Sandbox KC. The five startups receiving up to $20,000 each include ventures focused on…

