Miami-bound: KC eSports pioneer carrying gaming industry to the Super Bowl stage

January 28, 2020  |  Austin Barnes

AbdulRasheed Yahaya, Unified Esports Association

AbdulRasheed Yahaya never doubted his non-traditional career had mileage, but the KC eSports pioneer couldn’t have envisioned it would drive him to a Super Bowl, he said — let alone one set to feature the Kansas City Chiefs. 

Midwest eSports, based in Wichita, is a pipeline for collegiate and amateur players to turn competitive video games into a healthy, structured and educational sport. Its founder, Ramsey Jamoul, recently graduated from the 2019 Pipeline fellowship.

“By God’s grace, I get to be a role model to the youth, [show them] that an African American man can lead the evolution of eSports [and align it] with field sports,” said Yahaya, founder of Local Legends Gaming and chief business development officer for Midwest eSports, detailing a coming trip that will see him representing his day job — STEM and eSports — during a convening of professional athletes this Super Bowl weekend in Miami.  

The presentation will focus on the intersection between STEM careers and the eSports space, highlighting opportunities for youth play in leagues and regional events run by Midwest eSports, Yahaya said. 

“We’re aligning eSports with football on the most important day of any pro player’s season,” he said in anticipation of the once-in-a-lifetime trip. 

“This is major. It doesn’t get any bigger than this,” Yahaya said. “Kansas City is sending its No. 1 gaming company and its pro ball team to the Super Bowl!” 

Click here to read about Kansas City businesses celebrating the Chiefs historic run. 

Additionally, Local Legends — Yahaya’s mobile gaming truck startup — will host a Madden NFL tournament for kids and NFL all-stars, further elevating Kansas City as an emerging eSports hub, Yahaya explained.

“I’m putting Kansas City  on everyone in the industry’s radar as a premier eSports resource and no longer just a ‘flyover city,’” he said. 

Yahaya closed a Westport brick-and-mortar incarnation of Local Legends after several months of operation in 2019, citing a shift in direction for the startup. 

Had such events not transpired as they did, the founder isn’t sure he’d have been on track to achieve a milestone like the Miami trip, he said. 

“It’s all in God’s plan. He wouldn’t bring me through anything he didn’t plan to lead me through,” Yahaya said. 

Click here to read more about Yahaya’s decision to change directions.

As for the big game itself, there’s no way Kansas City doesn’t bring home the Lombardi trophy, he added. 

“My Chiefs are winning 24 to 14,” he predicted.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2020 Startups to Watch

    stats here

    Related Posts on Startland News

    Industrial tech leaders fuel ‘fire of innovation’ with startup mentality, partnerships

    By Tommy Felts | September 30, 2023

    Getting foundational industries — like construction, manufacturing, and energy — to innovate isn’t easy, shared corporate leaders from three regional heavy hitters. “Everybody loves change,” joked Dustin Burns, vice president of innovation at McCownGordon. “They’re just asking for more change to be dumped on them all the time.” “In my experience, a lot of clients…

    In their threads era: KC retailers answer demand for Swift-Kelce clothing

    By Tommy Felts | September 29, 2023

    Editor’s note: This story was originally published by Missouri Business Alert, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. Sunday’s game between the Kansas City Chiefs and Chicago Bears brought together two powerful…

    Haunted by retro influences: How skull-popping artwork time traveled into some of the nation’s biggest publications

    By Tommy Felts | September 28, 2023

    Step into the retro world of John F. Malta, a West Bottoms-based artist whose creative journey is a blend of nostalgia, punk aesthetics, and a passion for eye-catching storytelling.  His vibrant imagination took Malta from his early days doodling in the classroom to his recent collaborations with iconic publications like The New York Times and…

    PorchFestKC set to transform these Midtown neighborhoods into a one-day, walk-up music festival

    By Tommy Felts | September 28, 2023

    After a three-year hiatus, the original PorchFestKC — a music festival Kathryn Golden likens to stumbling on a neighborhood block party and being allowed to stay — is returning. And it’ll play out with a digital upgrade this year, said Golden. Launched in 2015, PorchFestKC — the city’s trend-setting, porch-packed community music celebration — will…