Miami-bound: KC eSports pioneer carrying gaming industry to the Super Bowl stage
January 28, 2020 | Austin Barnes
AbdulRasheed Yahaya never doubted his non-traditional career had mileage, but the KC eSports pioneer couldn’t have envisioned it would drive him to a Super Bowl, he said — let alone one set to feature the Kansas City Chiefs.
Midwest eSports, based in Wichita, is a pipeline for collegiate and amateur players to turn competitive video games into a healthy, structured and educational sport. Its founder, Ramsey Jamoul, recently graduated from the 2019 Pipeline fellowship.
“By God’s grace, I get to be a role model to the youth, [show them] that an African American man can lead the evolution of eSports [and align it] with field sports,” said Yahaya, founder of Local Legends Gaming and chief business development officer for Midwest eSports, detailing a coming trip that will see him representing his day job — STEM and eSports — during a convening of professional athletes this Super Bowl weekend in Miami.
The presentation will focus on the intersection between STEM careers and the eSports space, highlighting opportunities for youth play in leagues and regional events run by Midwest eSports, Yahaya said.
“We’re aligning eSports with football on the most important day of any pro player’s season,” he said in anticipation of the once-in-a-lifetime trip.
“This is major. It doesn’t get any bigger than this,” Yahaya said. “Kansas City is sending its No. 1 gaming company and its pro ball team to the Super Bowl!”
Click here to read about Kansas City businesses celebrating the Chiefs historic run.
Additionally, Local Legends — Yahaya’s mobile gaming truck startup — will host a Madden NFL tournament for kids and NFL all-stars, further elevating Kansas City as an emerging eSports hub, Yahaya explained.
“I’m putting Kansas City on everyone in the industry’s radar as a premier eSports resource and no longer just a ‘flyover city,’” he said.
Yahaya closed a Westport brick-and-mortar incarnation of Local Legends after several months of operation in 2019, citing a shift in direction for the startup.
Had such events not transpired as they did, the founder isn’t sure he’d have been on track to achieve a milestone like the Miami trip, he said.
“It’s all in God’s plan. He wouldn’t bring me through anything he didn’t plan to lead me through,” Yahaya said.
Click here to read more about Yahaya’s decision to change directions.
As for the big game itself, there’s no way Kansas City doesn’t bring home the Lombardi trophy, he added.
“My Chiefs are winning 24 to 14,” he predicted.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Last to know, first to go: ‘Out of touch’ ballpark plan leaves Crossroads small biz owners feeling betrayed
Unlike many of her Crossroads neighbors — hoping to draw in crowds of football fans still riding high from Kansas City’s Super Bowl win — Jill Cockson’s business wasn’t open during Wednesday’s Chiefs victory parade. Candidly, jersey-clad sports enthusiasts aren’t really within her typical customer profile, the James Beard-nominated owner of Chartreuse Saloon said, and…
Royals want Crossroads ballpark open by 2028, calling up ‘generational’ impact on newly linked arts district, downtown
A late-to-the-game East Crossroads site is expected to take shape as the new home of the Kansas City Royals if voters approve the extension of a stadium sales tax that would help support the $2 billion downtown ballpark project. Ending months of speculation, majority owner John Sherman and team officials announced on Tuesday the ball…
KC apparel brand commandeers Chiefs’ ‘Nobody Likes Us’ spirit for latest wave of designs
Back in 2016 — when the Chiefs were still rebuilding from a franchise-worst season — Joe Brynds set sail with Commandeer Brand, aiming to carve a niche in the apparel industry by infusing pride and the rebellious spirit of counter-culture. “When I started Commandeer, I wanted to create something that was unique to Kansas City,”…
Why one entrepreneur is Swiftly rolling up the warehouse doors for thirsty Chiefs parade-goers
Wednesday’s Chiefs victory parade will be the city’s third in four years, but for East Crossroads-based Wild Way Coffee, the 2024 rolling downtown-to-midtown event hits different, said Christine Clutton. The brand’s iconic mobile coffee camper — stationed in the Wild Way warehouse at 708 E. 19th St. for the winter — will once again open…