Miami-bound: KC eSports pioneer carrying gaming industry to the Super Bowl stage

January 28, 2020  |  Austin Barnes

AbdulRasheed Yahaya, Unified Esports Association

AbdulRasheed Yahaya never doubted his non-traditional career had mileage, but the KC eSports pioneer couldn’t have envisioned it would drive him to a Super Bowl, he said — let alone one set to feature the Kansas City Chiefs. 

Midwest eSports, based in Wichita, is a pipeline for collegiate and amateur players to turn competitive video games into a healthy, structured and educational sport. Its founder, Ramsey Jamoul, recently graduated from the 2019 Pipeline fellowship.

“By God’s grace, I get to be a role model to the youth, [show them] that an African American man can lead the evolution of eSports [and align it] with field sports,” said Yahaya, founder of Local Legends Gaming and chief business development officer for Midwest eSports, detailing a coming trip that will see him representing his day job — STEM and eSports — during a convening of professional athletes this Super Bowl weekend in Miami.  

The presentation will focus on the intersection between STEM careers and the eSports space, highlighting opportunities for youth play in leagues and regional events run by Midwest eSports, Yahaya said. 

“We’re aligning eSports with football on the most important day of any pro player’s season,” he said in anticipation of the once-in-a-lifetime trip. 

“This is major. It doesn’t get any bigger than this,” Yahaya said. “Kansas City is sending its No. 1 gaming company and its pro ball team to the Super Bowl!” 

Click here to read about Kansas City businesses celebrating the Chiefs historic run. 

Additionally, Local Legends — Yahaya’s mobile gaming truck startup — will host a Madden NFL tournament for kids and NFL all-stars, further elevating Kansas City as an emerging eSports hub, Yahaya explained.

“I’m putting Kansas City  on everyone in the industry’s radar as a premier eSports resource and no longer just a ‘flyover city,’” he said. 

Yahaya closed a Westport brick-and-mortar incarnation of Local Legends after several months of operation in 2019, citing a shift in direction for the startup. 

Had such events not transpired as they did, the founder isn’t sure he’d have been on track to achieve a milestone like the Miami trip, he said. 

“It’s all in God’s plan. He wouldn’t bring me through anything he didn’t plan to lead me through,” Yahaya said. 

Click here to read more about Yahaya’s decision to change directions.

As for the big game itself, there’s no way Kansas City doesn’t bring home the Lombardi trophy, he added. 

“My Chiefs are winning 24 to 14,” he predicted.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2020 Startups to Watch

    stats here

    Related Posts on Startland News

    Superstars’ palette of impact dips into diverse industries: Here’s how a KC muralist creates his own economic progress

    By Tommy Felts | January 28, 2025

    Each individual brush stroke plays a role in painting the broader picture of economic development in Kansas City, said Daniel Montoute, reflecting on how a single entrepreneur can impact the region within the collective blend of communities. “As a small business rooted in the heart of Kansas City, we are proud to contribute to the…

    Down for donuts: How this team is sweetening Chiefs’ Super Bowl sugar rush with Mr. D’s(fense)

    By Tommy Felts | January 28, 2025

    Another return trip to the Super Bowl has Kansas City small businesses joining the Chiefs as behind-the-scenes special teams fueling the Kingdom. For entrepreneur Johnny Chen, the mere taste of victory just a few years ago has multiplied into a box-full of opportunities. “The Chiefs’ success has impacted our sales tremendously,” said Chen, co-owner of…

    Spokes Café banks on new downtown coffee spot, cycling operations under same roof as neighboring customers 

    By Tommy Felts | January 27, 2025

    A new home inside the Commerce Bank Building in downtown Kansas City moves Dan Walsh’s popular coffee shop across the street — and saves him the struggle of finding a different location amid Spokes Café’s pending displacement as a longtime fixture at 10th and Walnut streets. Walsh recently announced the relocation — the artisanal breakfast and…

    Three-peat threads: 30+ Super Bowl-bound Chiefs fan fits (haters will say the refs wrote this)

    By Tommy Felts | January 27, 2025

    With the Chiefs ready to stand on business in the Big Easy, Kansas City fans — at home or at the big game — will need to dress for the win they want. Here’s how small business owners from across the region stand ready to help them suit up ahead of the Chiefs-Eagles Super Bowl…