Miami-bound: KC eSports pioneer carrying gaming industry to the Super Bowl stage

January 28, 2020  |  Austin Barnes

AbdulRasheed Yahaya, Unified Esports Association

AbdulRasheed Yahaya never doubted his non-traditional career had mileage, but the KC eSports pioneer couldn’t have envisioned it would drive him to a Super Bowl, he said — let alone one set to feature the Kansas City Chiefs. 

Midwest eSports, based in Wichita, is a pipeline for collegiate and amateur players to turn competitive video games into a healthy, structured and educational sport. Its founder, Ramsey Jamoul, recently graduated from the 2019 Pipeline fellowship.

“By God’s grace, I get to be a role model to the youth, [show them] that an African American man can lead the evolution of eSports [and align it] with field sports,” said Yahaya, founder of Local Legends Gaming and chief business development officer for Midwest eSports, detailing a coming trip that will see him representing his day job — STEM and eSports — during a convening of professional athletes this Super Bowl weekend in Miami.  

The presentation will focus on the intersection between STEM careers and the eSports space, highlighting opportunities for youth play in leagues and regional events run by Midwest eSports, Yahaya said. 

“We’re aligning eSports with football on the most important day of any pro player’s season,” he said in anticipation of the once-in-a-lifetime trip. 

“This is major. It doesn’t get any bigger than this,” Yahaya said. “Kansas City is sending its No. 1 gaming company and its pro ball team to the Super Bowl!” 

Click here to read about Kansas City businesses celebrating the Chiefs historic run. 

Additionally, Local Legends — Yahaya’s mobile gaming truck startup — will host a Madden NFL tournament for kids and NFL all-stars, further elevating Kansas City as an emerging eSports hub, Yahaya explained.

“I’m putting Kansas City  on everyone in the industry’s radar as a premier eSports resource and no longer just a ‘flyover city,’” he said. 

Yahaya closed a Westport brick-and-mortar incarnation of Local Legends after several months of operation in 2019, citing a shift in direction for the startup. 

Had such events not transpired as they did, the founder isn’t sure he’d have been on track to achieve a milestone like the Miami trip, he said. 

“It’s all in God’s plan. He wouldn’t bring me through anything he didn’t plan to lead me through,” Yahaya said. 

Click here to read more about Yahaya’s decision to change directions.

As for the big game itself, there’s no way Kansas City doesn’t bring home the Lombardi trophy, he added. 

“My Chiefs are winning 24 to 14,” he predicted.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2020 Startups to Watch

    stats here

    Related Posts on Startland News

    Heart-shaped goalllll: How city’s favorite parade of art, culture creates 150 openings for KC in 2026

    By Tommy Felts | March 5, 2025

    Parade of Hearts scores new sculpture design as campaign looks down the pitch to World Cup potential A newly revealed sculpture design for the 2026 Parade of Hearts campaign is more than just the fiberglass from which it takes shape, Carmen Zuniga told a crowd gathered for a sneak peek at the prototype for the…

    URL to IRL insights: KC analytics startup downloads $1.2M pre-seed round powered by coalition of VCs

    By Tommy Felts | March 5, 2025

    The region’s investment community is rallying around an Overland Park tech startup that unlocks insights from videos online and beyond — and its trio of Kansas City founders is grateful to see local talent earning capital that more easily flows to coastal innovators. A $1.2 million pre-seed for dScribe AI is expected to fuel growth…

    How KD Academy is redefining childcare as a pillar of KC’s economic growth

    By Tommy Felts | March 5, 2025

    Editor’s note: The following story was written and first published by the Economic Development Corporation of Kansas City, Missouri (EDCKC). Click here to read the original story. In the heart of Kansas City, a state-of-the-art facility — embodying innovation in early childhood education and economic development — works day-in and day-out to meet the demands…

    Switchyards opening ‘work club’ in historic East Crossroads space: ‘It’s an absolute stunner’

    By Tommy Felts | March 4, 2025

    Think dive bar with deep focus, said Brandon Hinman, describing the “neighborhood work club” concept that Atlanta-based Switchyards is bringing to the East Crossroads this spring. It’s a third-space workplace with no hot desks, standalone offices, or tiered memberships. “We actually have been more inspired by working out of coffee shops, libraries, boutique hotel lobbies,”…