2020 Startups to Watch: Destiny drops into debt-laden users’ lives as startup’s dominoes fall
January 22, 2020 | Anna Turnbull
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch.
The founders behind Destiny owe a debt to the platform’s early adopters, said Parker Graham, eager for the FinTech startup’s efforts to pay off.
Elevator pitch: Destiny helps financial institutions bridge the technology gap for their young and debt-laden customers through a personal financial management platform. Our solution increases customer engagement, retention, and uncovers unforeseen loan opportunities with the most valuable demographic in banking.
• Founders: Parker Graham, Jerry Workman, Joseph Krywicki
• Founding year: 2018
• Amount raised to date: $100,000
• Noteworthy investors: nbkc bank, Nex Cubed
• Programs completed: Fountain City Fintech accelerator, Nex Cubed Accelerator, Digital Sandbox KC recipient
• Current employee count: 4
“This is going to be a game-changing year and we are really excited,” said Graham, CEO of Destiny.
Over the past year, the company has been diligently correcting its software while heeding customers’ feedback on improvement implementations, he said ahead of the release of a completely overhauled user interface for early adopters.
“Current users are the reason we are where we are today. [Their feedback] molded [the app] into what they wanted and it made us take it to the next level,” Graham added, teasing next steps could shift the early-stage startup well into growth-stage territory in 2020.
“We are going to get our first big batch of enterprise-level customers. That is the biggest thing that we are looking forward to,” he said, noting the startup’s product is in place and ready for customers, likely to be secured during Destiny’s participation in the San Francisco, California-based, Nex Cubed accelerator.
“This is in a good spot to take off,” he said optimistic for the months ahead which are expected to include more funding and increased visibility, named one of Heartland Credit Association’s Top Five most innovative companies for Credit Unions.
“We really think it is going to be a growth-minded year … We were awarded a Digital Sandbox grant, which we are deploying to beef up our AI and data mining capabilities for our platform.”
And while Destiny doesn’t boast the sizeable funding of some Kansas City-based startups, it’s all about how a company uses its capital, Graham said, noting the startup’s financials are all but guaranteed to rise in 2020 — in addition to stabilizing revenue and the close of three deals with major U.S. customers.
“We think 2020 is the year when all the dominos fall for us. We have a lot of work to do, but we have the relationships in place to really make a large impact,” Graham said.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) Backstitch
8) Stenovate
9) Boddle Learning
10) Destiny
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2020 Startups to Watch
stats here
Related Posts on Startland News
Noelia Olivares had a vision of the sea in KC; her food truck-turned-restaurant serves up the surf
A new brick-and-mortar restaurant docked along one of Kansas City’s popular dining corridors is sailing into the blustery Midwest market this winter — with the young entrepreneur behind the counter offering her family’s fresh take on Mexican seafood cuisine. Mariscos Mr. Culichi is now open at 910 Southwest Boulevard (Taqueria Mexico long operated in the…
KC-based Jayhawk startups earn cut of $570K from Oread Angel Investors pitch event
LAWRENCE, Kansas — Four Kansas City-area startups with ties to the University of Kansas recently took home funding infusions from a newly formed network of Sunflower State investors — part of a rapidly advancing initiative led by KU Innovation Park. Members of the Oread Angel Investors network, which launched in September and now has about…
Meet 5 new startups bolstering KC innovation (now with a funding boost from Digital Sandbox)
Just-announced funding for a handful of fresh tech ventures is expected to help Kansas City founders who already are poised to make a significant impact in their industries, from health care to government to education. Digital Sandbox KC has accepted five new startups into its program. Each is expected to receive up to $20,000 in…
This $25 stack of ‘Touchdown Toast’ barely fits in its photo; Chiefs concessions debuts decadent playoff platter
Chiefs fans will have a “larger-than-life, breakfast-for-dinner” creation to celebrate the playoffs as Kansas City’s hometown team returns to Arrowhead Stadium later this month. “Touchdown Toast” — described as a loaf of bread that is first soaked in eggs, custard, milk and heavy cream, seared and then baked — is among the first specialty offerings…

