2020 Startups to Watch: Boddle evolves from mere gamified edtech to vital classroom tool
January 22, 2020 | Elyssa Bezner
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch.
Education needs an overhaul and Boddle Learning is driving the change from the front of the classroom, declared Edna Martinson.
Elevator pitch: Boddle is a game-based learning app that makes practice and assessments fun for students and easy for teachers in elementary classrooms. The platform utilizes adaptive learning technology to help students who are behind catch up by identifying and addressing gaps in foundational skills, and challenges students who are ahead by providing the right level of rigor to accelerate learning.
• Founders: Clarence Tan, Edna Martinson
• Founding year: 2018
• Amount raised to date: $300,000
• Noteworthy investors: AT&T Aspire
• Programs completed: Sprint Accelerator, AT&T Aspire Accelerator, ECJC Pitch Perfect, LaunchKC, OHUB.KC
• Current employee count: 14 (5 executive team, 9 contracted)
“Its eye-opening to see the need and the ways that we can improve Boddle to create something that teachers would love to use in their classrooms,” explained Martinson, co-founder of Boddle which she’s helped build alongside her husband, Clarence Tan.
Placing practicality above redundancies, Boddle’s strategy for growth is heavy on relationship building, placing the startup ahead of its competitors, explained Tan.
“A teacher was literally like, ‘Hey Clarence, I don’t care about the fancy stuff. I just want to know who is struggling and what they’re struggling on,’” he recalled of the interaction that came as a direct result of Boddle’s presence in area schools.
“Now they choose us over our competitors, because that was the exact information they needed.”
Such a presence with customers has helped Boddle establish itself as an increasingly essential tool in the evolution of the modern education model, Tan continued, adding the strategy is what will carry the company through 2020 as its team grows.
Director of learning and chief technology officer positions are expected to expand as Boddle also works to beef up its sales force ahead of anticipated fund raising, the pair revealed.
“There’s a lot of value that we provide at the individual level, but ultimately it’s about the adoption [of Boddle,],” he said, noting how important exposure to the platform will be for the startup in 2020.
Participation on the AT&T Aspire Accelerator in 2019 — which resulted in more than $100,000 in funding for the startup — will continue to drive momentum for Boddle in 2020, sending Martinson and Tan to SXSW where they will heavily market the startup to educators and continue to perfect their pitch.
Click here to read more about AT&T Aspire’s investment in Boddle.
An additional focus on tech and education conferences as well as continued participation in the OHUB.KC accelerator — which has already netted the startup a $5,000 investment with the potential for $50,000 on the line — are expected to further fuel growth and marketing efforts.
Establishing active partnerships with teacher organizations and schools at the district level will also drive growth for the startup in 2020, with many big conversations underway in Kansas City, the duo revealed.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) Backstitch
8) Stenovate
9) Boddle Learning
10) Destiny
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Afraid of needles? This Kansas startup just raised $1M to inject its no-show solution into testing
A fresh funding injection for an Overland Park-based medical device company is expected to help the startup’s products clear federal regulatory hurdles, as well as advance and expand its research and development efforts. Love Lifesciences is on a mission to revolutionize the patient injection experience to make medications both easier and safer to use, said…
‘Younger eyes’ at Street Wearhouse see opportunity to win through the screen as digital personality meets quality printing
The owners of a recently-opened print studio hope to make an imprint on the industry by taking a different approach to garment design and production, they said. Street Wearhouse, co-founded by Alex Trinkle and Tyler Love, specializes in printing and embroidering T-shirts, hats, and other apparel from its North Kansas City production facility. Trinkle, who…
One of KC’s hottest smashburgers is at this all-natural wine bar; how Big Mood uncorked its potential with popup food, live music
Kansas City’s first all natural wine shop has evolved into more than simply a place to buy wine, said Richard Garcia; Big Mood Natural Wines now is the go-to spot for food, drinks, live entertainment and community. “Big Mood has morphed organically over the past few years into what it is now. When we first…
MVP in his field: Royals groundskeeper earns his own bobblehead for keeping The K green amid ups and downs
For the club’s first-ever Ag Night, the Kansas City Royals are celebrating — and bestowing the honor of a bobblehead — on their very own farmer. That’s what Trevor Vance — who has been keeping the field at Kauffman Stadium perfectly manicured for nearly 40 years — considers himself and other groundskeepers, he shared. “We’re…