2020 Startups to Watch: backstitch shifts tech conversation to company culture, communication
January 22, 2020 | Anna Turnbull
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch.
Employers can win the fight against disengaged workers, said Jordan Warzecha, noting the battlefield stretches from right outside his company’s Crossroads offices to the coasts and beyond.
Elevator pitch: Backstitch provides organizations in effective technology to communicate better to their employees.
• Founders: Jordan Warzecha, Stefanie Warzecha
• Founding year: 2012
• Amount raised to date: $2.45 Million
• Noteworthy investors: Serra Ventures, KCRiseFund
• Programs completed: Techstars Sprint Accelerator Class of 2016
• Current employee count: 17
“Every week it seems we are discovering a new company that is based right in our backyard that is a perfect fit for our technology,” said Warzecha, co-founder and CEO of growth-stage Backstitch — a startup that aims to mitigate the impacts of poor internal communication by helping companies engage their employees directly, a problem costing companies upwards of $36 billion a year.
“We feel like we are still just scratching the surface of the type of customers that we serve,” Warzecha said, noting the startup has long placed its focus on companies with massive employee rosters — and Kansas City has plenty.
2020 will see the startup take on a new position, placing emphasis on aiding businesses as culture around communication continues to shift, he added.
“What separates us in the market is our investment in customer success. It is not just, ‘Here’s technology, go run with it.’ Its, ‘Here is technology and we are going to strategically work with you on how to implement it,’” explained Warzecha.
Click here here to connect with Backstitch.
The development of new resources for customers at large/enterprise national and multinational companies will further drive growth for the company in 2020, made possible by the success of a recent funding round, which included participation from the KCRise Fund.
Stefanie Warzecha and Jordan Warzecha, backstitch
All in all, 2020 is about growth for the startup — which relocated to Kansas City from Detroit in 2016 — and the path to success is clear, Warzecha said.
“We are growing on all fronts: sales, development, and customer success. For us, we provide a leading-market technology … What separates us in the market is our investment in customer success.”
Strategic partnerships and team growth will also fuel the year ahead, Warzecha noted, citing experience gained in 2019 as a driver for what’s to come.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) Backstitch
8) Stenovate
9) Boddle Learning
10) Destiny
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Rise Up, Get Started offers second chances with grants to formerly incarcerated entrepreneurs
Kansas City should be home to second chances, hope, and opportunities, said Johnny Waller Jr. “Kansas City has a rich history of uniting behind its citizens for the common good of its people and that’s what this event is,” said Waller, co-founder of Determination, Incorporated, addressing a wide-ranging audience Thursday at the inaugural Rise Up,…
Fountain City Fintech earns EDC’s Cornerstone Award in accelerator’s first year
Fountain City Fintech’s plan was to put Kansas City on the map, Zach Anderson Pettet said. In the process, the community bank-backed accelerator earned attention in its own right, he said. “A big piece of our plan was to give our cohort a chance to dig in and really understand the city — understand the…
LaunchKC winner Boddle Learning scores $100K AT&T Aspire investment, accelerator
Kansas City-based Boddle Learning is filling with steam as the startup gains momentum and joins the AT&T-fronted Aspire accelerator, Clarence Tan revealed Wednesday. “When we found out we were finalists, we were super, super happy,” Tan, founder and CEO, said of the lead-up to official word of Boddle’s selection for the San Francisco-based program. “They…
Rise Up, Get Started competition set to award $1,500 grants; showcase paths from prison to founder
“We took someone’s car at gunpoint,” recalled Marcus Bullock. “It was about a week after my 15th birthday. I was 15 years old and I trembled at the thought of — not a judge —but to be honest, because I had to stand in front of a phone and call my mother and feel her…