2020 Startups to Watch: backstitch shifts tech conversation to company culture, communication
January 22, 2020 | Anna Turnbull
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch.
Employers can win the fight against disengaged workers, said Jordan Warzecha, noting the battlefield stretches from right outside his company’s Crossroads offices to the coasts and beyond.
Elevator pitch: Backstitch provides organizations in effective technology to communicate better to their employees.
• Founders: Jordan Warzecha, Stefanie Warzecha
• Founding year: 2012
• Amount raised to date: $2.45 Million
• Noteworthy investors: Serra Ventures, KCRiseFund
• Programs completed: Techstars Sprint Accelerator Class of 2016
• Current employee count: 17
“Every week it seems we are discovering a new company that is based right in our backyard that is a perfect fit for our technology,” said Warzecha, co-founder and CEO of growth-stage Backstitch — a startup that aims to mitigate the impacts of poor internal communication by helping companies engage their employees directly, a problem costing companies upwards of $36 billion a year.
“We feel like we are still just scratching the surface of the type of customers that we serve,” Warzecha said, noting the startup has long placed its focus on companies with massive employee rosters — and Kansas City has plenty.
2020 will see the startup take on a new position, placing emphasis on aiding businesses as culture around communication continues to shift, he added.
“What separates us in the market is our investment in customer success. It is not just, ‘Here’s technology, go run with it.’ Its, ‘Here is technology and we are going to strategically work with you on how to implement it,’” explained Warzecha.
Click here here to connect with Backstitch.
The development of new resources for customers at large/enterprise national and multinational companies will further drive growth for the company in 2020, made possible by the success of a recent funding round, which included participation from the KCRise Fund.
Stefanie Warzecha and Jordan Warzecha, backstitch
All in all, 2020 is about growth for the startup — which relocated to Kansas City from Detroit in 2016 — and the path to success is clear, Warzecha said.
“We are growing on all fronts: sales, development, and customer success. For us, we provide a leading-market technology … What separates us in the market is our investment in customer success.”
Strategic partnerships and team growth will also fuel the year ahead, Warzecha noted, citing experience gained in 2019 as a driver for what’s to come.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) Backstitch
8) Stenovate
9) Boddle Learning
10) Destiny
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Watch: Tigersheep Friends creators build a ferociously off-beat, under-the-radar KC brand
From three-eyed leopards to strawberry cream giraffes, the creative minds behind Tigersheep Friends love illustrating off-beat versions of animals to keep their artistic passions alive, said Sarah Walsh. When the husband-and-wife duo started the company in 2011, they were looking for an alternate creative outlet, said Sarah Walsh, co-founder of the online product line. Click…
PayIt hires former Uber disruptive marketing leader as KC govtech startup’s first CMO
Kansas City-based govtech startup PayIt is downloading executive expertise from the West Coast, John Thomson said Tuesday, announcing PayIt’s first chief marketing officer — a former leader at Uber. Based in San Francisco, Alexandru Otrezov will lead PayIt’s marketing organization and continue to accelerate the company’s brand and growth efforts, said Thomson, co-founder and CEO…
Victor Hwang leaving Kauffman VP role; entrepreneurship becomes national priority ahead of 2020 political cycle
Ecosystem building has risen to the national conversation — marking the right moment for Victor Hwang to exit the Ewing Marion Kauffman Foundation and its vision-rich entrepreneurship team, he said. “A few years ago, people would talk about supporting entrepreneurs as if they were disconnected individuals … helping one entrepreneur at a time or maybe…
BacklotCars taking over full floor of new Lightwell building following $25M funding round
A 20,000-square-foot space in one of Kansas City’s most recently remodeled downtown office buildings will allow BacklotCars room to continue expanding its team, while also impressing high-level targets, said Josh Parsons. “The location, design and amenities of the project are exactly what is needed to attract the top tech talent to Kansas City,” said Parsons,…