2020 Startups to Watch: backstitch shifts tech conversation to company culture, communication
January 22, 2020 | Anna Turnbull
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch.
Employers can win the fight against disengaged workers, said Jordan Warzecha, noting the battlefield stretches from right outside his company’s Crossroads offices to the coasts and beyond.
Elevator pitch: Backstitch provides organizations in effective technology to communicate better to their employees.
• Founders: Jordan Warzecha, Stefanie Warzecha
• Founding year: 2012
• Amount raised to date: $2.45 Million
• Noteworthy investors: Serra Ventures, KCRiseFund
• Programs completed: Techstars Sprint Accelerator Class of 2016
• Current employee count: 17
“Every week it seems we are discovering a new company that is based right in our backyard that is a perfect fit for our technology,” said Warzecha, co-founder and CEO of growth-stage Backstitch — a startup that aims to mitigate the impacts of poor internal communication by helping companies engage their employees directly, a problem costing companies upwards of $36 billion a year.
“We feel like we are still just scratching the surface of the type of customers that we serve,” Warzecha said, noting the startup has long placed its focus on companies with massive employee rosters — and Kansas City has plenty.
2020 will see the startup take on a new position, placing emphasis on aiding businesses as culture around communication continues to shift, he added.
“What separates us in the market is our investment in customer success. It is not just, ‘Here’s technology, go run with it.’ Its, ‘Here is technology and we are going to strategically work with you on how to implement it,’” explained Warzecha.
Click here here to connect with Backstitch.
The development of new resources for customers at large/enterprise national and multinational companies will further drive growth for the company in 2020, made possible by the success of a recent funding round, which included participation from the KCRise Fund.
Stefanie Warzecha and Jordan Warzecha, backstitch
All in all, 2020 is about growth for the startup — which relocated to Kansas City from Detroit in 2016 — and the path to success is clear, Warzecha said.
“We are growing on all fronts: sales, development, and customer success. For us, we provide a leading-market technology … What separates us in the market is our investment in customer success.”
Strategic partnerships and team growth will also fuel the year ahead, Warzecha noted, citing experience gained in 2019 as a driver for what’s to come.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) Backstitch
8) Stenovate
9) Boddle Learning
10) Destiny
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Designed by women, for athletes: How the woman-led team behind KC Current’s new stadium is ‘equalizing the playing field’ for women’s sports
It’s uncommon to design a first-of-its-kind structure in the world of architecture, said Jill Monaghan, but the new KC Current soccer stadium — the first such facility being built specifically for a professional women’s team — scored her just the opportunity. In her nearly 11 years with Kansas City-based Generator Studio, Monaghan — who serves as senior…
Kauffman awards $5.3M to DreamSpring to expand microlending to underserved entrepreneurs in KC
A newly announced $5.3 million grant is expected to vastly expand access to small business credit among historically underserved entrepreneurs in Kansas City, said Philip Gaskin, detailing the latest in a series of funding awards this week from the Ewing Marion Kauffman Foundation. DreamSpring, a nationally recognized nonprofit Community Development Financial Institution (CDFI), is set…
WATCH: KCK-raised R&B artist emerges from the ruins of vulnerability to ‘touch people’s souls’
For Alanzo McIntosh Jr., exploring his voice means journeying through the KCK native’s roots, along with themes of self-doubt and self-discovery, and a deep connection to the struggles faced by Black and brown people across the globe — and here at home, he shared. “I wanted to make music that spoke to the soul and spoke…
Loud is in season: How one designer plans to yell their angrily sewn message during KC Fashion Week
Dustin Loveland channeled love — and anger — into a debut spring and summer collection that premieres soon at Kansas City Fashion Week 2023. “I’ve had to deal with a lot of anger from the past couple of years for a variety of reasons,” said Loveland, a non-binary freelance designer and sewer in Kansas City.…