2020 Startups to Watch: backstitch shifts tech conversation to company culture, communication
January 22, 2020 | Anna Turnbull
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch.
Employers can win the fight against disengaged workers, said Jordan Warzecha, noting the battlefield stretches from right outside his company’s Crossroads offices to the coasts and beyond.
Elevator pitch: Backstitch provides organizations in effective technology to communicate better to their employees.
• Founders: Jordan Warzecha, Stefanie Warzecha
• Founding year: 2012
• Amount raised to date: $2.45 Million
• Noteworthy investors: Serra Ventures, KCRiseFund
• Programs completed: Techstars Sprint Accelerator Class of 2016
• Current employee count: 17
“Every week it seems we are discovering a new company that is based right in our backyard that is a perfect fit for our technology,” said Warzecha, co-founder and CEO of growth-stage Backstitch — a startup that aims to mitigate the impacts of poor internal communication by helping companies engage their employees directly, a problem costing companies upwards of $36 billion a year.
“We feel like we are still just scratching the surface of the type of customers that we serve,” Warzecha said, noting the startup has long placed its focus on companies with massive employee rosters — and Kansas City has plenty.
2020 will see the startup take on a new position, placing emphasis on aiding businesses as culture around communication continues to shift, he added.
“What separates us in the market is our investment in customer success. It is not just, ‘Here’s technology, go run with it.’ Its, ‘Here is technology and we are going to strategically work with you on how to implement it,’” explained Warzecha.
Click here here to connect with Backstitch.
The development of new resources for customers at large/enterprise national and multinational companies will further drive growth for the company in 2020, made possible by the success of a recent funding round, which included participation from the KCRise Fund.
Stefanie Warzecha and Jordan Warzecha, backstitch
All in all, 2020 is about growth for the startup — which relocated to Kansas City from Detroit in 2016 — and the path to success is clear, Warzecha said.
“We are growing on all fronts: sales, development, and customer success. For us, we provide a leading-market technology … What separates us in the market is our investment in customer success.”
Strategic partnerships and team growth will also fuel the year ahead, Warzecha noted, citing experience gained in 2019 as a driver for what’s to come.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) Backstitch
8) Stenovate
9) Boddle Learning
10) Destiny
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
How one hard-wearing menswear brand designed a new KC denim story fit for global appeal
Stepping into Guevel is a little like peeking behind the scenes into Cameron Niederhauser’s own wardrobe, the designer said — at least when it comes to the menswear store’s in-house line. “We make a couple of shirts that are inspired by old, vintage pieces in my own closet,” the Guevel owner explained. “Our denim is…
Startup: Holiday season gift card boom needn’t skip small biz; this discrete digital wallet-ready option keeps giving local
Gift cards are convenient — and the No. 1 most-requested present — Nicole Glass said, but there’s frequently just something impersonal and disconnected about them that makes many people feel bad about slipping one into a card or gift box. “It’s like, ‘I didn’t really know what you wanted. Here’s Starbucks,’” said Glass, president of…
Beadwork maker thankful for Native heritage, crafting pieces that honor her lineage (not just what will sell)
Komina Guevara’s hands are rarely still. Through intricate beadwork and crafting leather, her art tells a story deeply rooted in cultural heritage, family traditions, and personal evolution. As the creative force behind KomGue, Guevara is gaining recognition as a standout Kansas City maker — her work showcased at pop-ups and earning her the $1,500 second-place…
Where to (pop-up) shop: Your guide to KC holiday markets featuring local makers
The impact of shopping local from Kansas City makers — especially during the holiday season — can be distilled down to one simple word, said Katie Mabry van Dieren: joy. “The look on the faces of the makers when someone finds the most special gift to give their loved one — a gift that the…