2020 Startups to Watch: backstitch shifts tech conversation to company culture, communication
January 22, 2020 | Anna Turnbull
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch.
Employers can win the fight against disengaged workers, said Jordan Warzecha, noting the battlefield stretches from right outside his company’s Crossroads offices to the coasts and beyond.
Elevator pitch: Backstitch provides organizations in effective technology to communicate better to their employees.
• Founders: Jordan Warzecha, Stefanie Warzecha
• Founding year: 2012
• Amount raised to date: $2.45 Million
• Noteworthy investors: Serra Ventures, KCRiseFund
• Programs completed: Techstars Sprint Accelerator Class of 2016
• Current employee count: 17
“Every week it seems we are discovering a new company that is based right in our backyard that is a perfect fit for our technology,” said Warzecha, co-founder and CEO of growth-stage Backstitch — a startup that aims to mitigate the impacts of poor internal communication by helping companies engage their employees directly, a problem costing companies upwards of $36 billion a year.
“We feel like we are still just scratching the surface of the type of customers that we serve,” Warzecha said, noting the startup has long placed its focus on companies with massive employee rosters — and Kansas City has plenty.
2020 will see the startup take on a new position, placing emphasis on aiding businesses as culture around communication continues to shift, he added.
“What separates us in the market is our investment in customer success. It is not just, ‘Here’s technology, go run with it.’ Its, ‘Here is technology and we are going to strategically work with you on how to implement it,’” explained Warzecha.
Click here here to connect with Backstitch.
The development of new resources for customers at large/enterprise national and multinational companies will further drive growth for the company in 2020, made possible by the success of a recent funding round, which included participation from the KCRise Fund.
Stefanie Warzecha and Jordan Warzecha, backstitch
All in all, 2020 is about growth for the startup — which relocated to Kansas City from Detroit in 2016 — and the path to success is clear, Warzecha said.
“We are growing on all fronts: sales, development, and customer success. For us, we provide a leading-market technology … What separates us in the market is our investment in customer success.”
Strategic partnerships and team growth will also fuel the year ahead, Warzecha noted, citing experience gained in 2019 as a driver for what’s to come.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) Backstitch
8) Stenovate
9) Boddle Learning
10) Destiny
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Kansas kicks off effort to increase high-speed Internet for schools
The Sunflower State it planning to boost Internet speeds in its public schools. The State of Kansas on Tuesday announced a partnership with San Francisco-based nonprofit EducationSuperHighway to increase school districts’ access to affordable, high-speed broadband. At no cost, the organization will help districts with IT support and data analysis to help upgrade the schools’…
With a halt on new overtime rules, what’s next for startups?
Disruption is good, right? Well, as the Game of Thrones memes say: “Brace yourselves.” The Department of Labor overtime rules that were originally scheduled to go into effect on Dec. 1 have now been indefinitely postponed due to an injunction issued on Nov.22 by U.S. District Judge Amos Mazzant. These rules were set to nearly…
Program commercializing classroom tech spurs 29 startups, dozens of jobs
A Kansas City program is making strides in its efforts to commercialize local, university-cultivated ideas. In the past four years, KCSourceLink’s Whiteboard2Boardroom program helped create almost 100 jobs and facilitated the creation of 29 new startups, according to a recent progress report. Those companies also generated nearly $16 million in follow-on funding, helping to fuel job…
Local entrepreneurs prompt court to hit pause on Kansas ‘patent troll’ rules
A U.S. District Court of Kansas is collecting more public input on proposed legal rule changes after area entrepreneurs expressed concerns that the measures could make the area a haven for “patent trolls.” Patent trolls are non-practicing entities that purchase broadly defined patents with the intention to sue growing companies that are developing tangentially related…