2020 Startups to Watch: backstitch shifts tech conversation to company culture, communication
January 22, 2020 | Anna Turnbull
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch.
Employers can win the fight against disengaged workers, said Jordan Warzecha, noting the battlefield stretches from right outside his company’s Crossroads offices to the coasts and beyond.
Elevator pitch: Backstitch provides organizations in effective technology to communicate better to their employees.
• Founders: Jordan Warzecha, Stefanie Warzecha
• Founding year: 2012
• Amount raised to date: $2.45 Million
• Noteworthy investors: Serra Ventures, KCRiseFund
• Programs completed: Techstars Sprint Accelerator Class of 2016
• Current employee count: 17
“Every week it seems we are discovering a new company that is based right in our backyard that is a perfect fit for our technology,” said Warzecha, co-founder and CEO of growth-stage Backstitch — a startup that aims to mitigate the impacts of poor internal communication by helping companies engage their employees directly, a problem costing companies upwards of $36 billion a year.
“We feel like we are still just scratching the surface of the type of customers that we serve,” Warzecha said, noting the startup has long placed its focus on companies with massive employee rosters — and Kansas City has plenty.
2020 will see the startup take on a new position, placing emphasis on aiding businesses as culture around communication continues to shift, he added.
“What separates us in the market is our investment in customer success. It is not just, ‘Here’s technology, go run with it.’ Its, ‘Here is technology and we are going to strategically work with you on how to implement it,’” explained Warzecha.
Click here here to connect with Backstitch.
The development of new resources for customers at large/enterprise national and multinational companies will further drive growth for the company in 2020, made possible by the success of a recent funding round, which included participation from the KCRise Fund.
Stefanie Warzecha and Jordan Warzecha, backstitch
All in all, 2020 is about growth for the startup — which relocated to Kansas City from Detroit in 2016 — and the path to success is clear, Warzecha said.
“We are growing on all fronts: sales, development, and customer success. For us, we provide a leading-market technology … What separates us in the market is our investment in customer success.”
Strategic partnerships and team growth will also fuel the year ahead, Warzecha noted, citing experience gained in 2019 as a driver for what’s to come.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) Backstitch
8) Stenovate
9) Boddle Learning
10) Destiny
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Wonder no more: Ruby Jean’s taking juice to Troost
Thirty years after Chris Goode’s grandmother helped drop him off for daycare at Operation Breakthrough on Troost Avenue, the entrepreneur is expanding the juicery that bears her name — Ruby Jean’s — to a site less than a block away. “It’s crazy how life comes full circle,” said Goode, Ruby Jean’s Juicery founder. “I’m 33 now…
5 startups enjoy growth, connections with KCMO innovation partnership
Although the government may be pegged as resistant to change, Kansas City Mayor Sly James wants to flip the script. “On a city level, we aren’t having much help from the state and federal governments sometimes,” James said at the Innovation Partnership Program demo day on Monday at WeWork Corrigan Station. “But, we still have…
With fund now slashed, LaunchKC alumni say MTC vital to early success
PopBookings probably wouldn’t be in business today without the early support — and more critically the investment dollars — of the Missouri Technology Corporation, Erika Klotz said. “It really allowed us to do more quicker,” the PopBookings co-founder and CEO said. “For any startup, speed is everything. It allowed us to get credibility right out…
Photo gallery: With a Boulevard in hand, Techweek pours into KC
Hundreds of techies, innovators and entrepreneurs converged in Kansas City for the third annual Techweek KC conference, which launched Monday and runs through Friday. The Chicago-based conference series, which focuses on innovation and entrepreneurship, returned to the City of Fountains for a five-day conference, expo and festival. It is one of nine such events across…