2020 Startups to Watch: backstitch shifts tech conversation to company culture, communication
January 22, 2020 | Anna Turnbull
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch.
Employers can win the fight against disengaged workers, said Jordan Warzecha, noting the battlefield stretches from right outside his company’s Crossroads offices to the coasts and beyond.
Elevator pitch: Backstitch provides organizations in effective technology to communicate better to their employees.
• Founders: Jordan Warzecha, Stefanie Warzecha
• Founding year: 2012
• Amount raised to date: $2.45 Million
• Noteworthy investors: Serra Ventures, KCRiseFund
• Programs completed: Techstars Sprint Accelerator Class of 2016
• Current employee count: 17
“Every week it seems we are discovering a new company that is based right in our backyard that is a perfect fit for our technology,” said Warzecha, co-founder and CEO of growth-stage Backstitch — a startup that aims to mitigate the impacts of poor internal communication by helping companies engage their employees directly, a problem costing companies upwards of $36 billion a year.
“We feel like we are still just scratching the surface of the type of customers that we serve,” Warzecha said, noting the startup has long placed its focus on companies with massive employee rosters — and Kansas City has plenty.
2020 will see the startup take on a new position, placing emphasis on aiding businesses as culture around communication continues to shift, he added.
“What separates us in the market is our investment in customer success. It is not just, ‘Here’s technology, go run with it.’ Its, ‘Here is technology and we are going to strategically work with you on how to implement it,’” explained Warzecha.
Click here here to connect with Backstitch.
The development of new resources for customers at large/enterprise national and multinational companies will further drive growth for the company in 2020, made possible by the success of a recent funding round, which included participation from the KCRise Fund.
Stefanie Warzecha and Jordan Warzecha, backstitch
All in all, 2020 is about growth for the startup — which relocated to Kansas City from Detroit in 2016 — and the path to success is clear, Warzecha said.
“We are growing on all fronts: sales, development, and customer success. For us, we provide a leading-market technology … What separates us in the market is our investment in customer success.”
Strategic partnerships and team growth will also fuel the year ahead, Warzecha noted, citing experience gained in 2019 as a driver for what’s to come.
1) United American Hemp
2) Tesseract Ventures
3) ELIAS Animal Health
4) Healium
5) Fishtech
6) Draiver
7) Backstitch
8) Stenovate
9) Boddle Learning
10) Destiny
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
1 Million Cups wraps month-long black entrepreneur showcase
Celebrating differences strengthens everyone, a white 1 Million Cups volunteer told a room full of black entrepreneurs and business owners Wednesday evening. “Diversity and inclusion are important to us year-round here at 1 Million Cups,” said Kyle Smith, communications coordinator at KCSourceLink and a 1MC Kansas City community organizer. “And I am very well aware…
C2FO raises massive $100M round for global expansion
In what is believed to be the largest venture-backed funding round in the Kansas City area’s history, C2FO is lighting the fuse on its global expansion with a $100 million capital raise. The Leawood-based financial tech firm’s round was led by Munich-based Allianz X and Abu Dhabi-based Mubadala Investment Company, and included participation from Temasek,…
Techweek KC returning with big LaunchKC, Techstars, BetaBlox demo days
One of Kansas City’s biggest conference series for entrepreneurs is returning in October alongside some of KC’s most premier accelerator programs, said Amanda Signorelli, CEO of Techweek KC. Demo days for Techstars KC and BetaBlox will join LaunchKC as signature events during the Oct. 8-12 conference, she said. “Combined with the nationally recognized LaunchKC competition…
Techstars KC alum Grit Virtual posts $840K oversubscribed seed round
Reality is starting to sink in for Grit Virtual, said co-founder Chris Callen. “It’s exciting to finally be able to talk about our funding rounds and the successes we have had,” Callen said. “It’s been an exciting ride so far, and we’re kind of gearing up to make it a real company, not just an R&D…