Two startup support programs helped Lelex Prime score Fountain Innovation Fund’s first investment
November 19, 2019 | Tommy Felts and Austin Barnes
An interconnected, resource-rich startup ecosystem is paying off for Lelex Prime — contributing to the fast-growing artificial intelligence company’s development and boosting its chances to win the Fountain Innovation Fund’s first cash infusion, said Brendan Reilly.
“The Digital Sandbox helped us land this investment,” said Reilly, co-founder and principal at Lelex Prime, which joined the proof-of-concept program this spring. “With the Sandbox, we were able to make strides into becoming a tech company and building tech that is the foundation of our intellectual property (a big deal for investors).”
Lelex Prime is a fast-growing company with a platform that leverages artificial intelligence and machine learning, applying social science to provide companies better, unbiased, and on-demand behavioral intelligence about their brand, product and industry.
Reilly also participated in the Pitch Perfect program at the Enterprise Center in Johnson County, he said, helping him hone his pitching skills and learn what investors want. ECJC manages both Pitch Perfect and the Fountain Innovation Fund.
The investment from the Fund, a bi-state economic development initiative, is expected to help Lelex Prime shorten the amount of time it takes the startup to provide intelligence to its partners, Reilly detailed.
Click here to read more about Lelex Prime.
“To break through and scale you have to be better and faster than the competition, and this allows us to do just that,” he said. “We expect it to triple our Fortune 500 client list. That’s an aggressive goal, but we can get there.”
While financial details of the approved investment weren’t shared, the $5 million Fund was announced in June 2018 with the plan to annually — once capitalized — invest $50,000 to $100,000 each in six to 10 early-stage Midwest companies that have proof of concept, but are seeking market validation and their first few paying customers.

Maggie Kenefake, managing director, Fountain Innovation Fund
“We are thrilled to have Lelex Prime as our first approved investment,” said Maggie Kenefake, managing director for the Fountain Innovation Fund. “Lelex Prime is a perfect example of the kinds of high-potential, early-stage companies the Fund is designed to support. Its technology and market traction make it a compelling opportunity for the Fund and it’s poised to be a great success story for the Kansas City region.”
Reilly and co-founder Dan Scott agreed the team behind the Fund aligned with the vision for Lelex Prime — an important match for the startup’s leadership, which also includes co-founder Richard Neal.
“We’re excited to be working with the Fountain Innovation Fund team,” Scott said. “Their capital infusion, relationships, and mentorship really helps secure the future of Lelex Prime in preparation for our Series A. It’s so valuable for early-stage companies to have access to initiatives like this. We see them pushing Kansas City startups like ours to the next level.”
Lelex Prime itself already boasts a founding team worth believing in, Reilly and Kenefake said.
“We all have a lot of experience and have been able to generate significant traction in the marketplace with some of the biggest brands in the world,” Reilly said. “We are confident in what we do, but humble to know we don’t know everything.”
The Fund — known as an “evergreen” fund — taps tax-deductible donations to make its investments, and reinvests the earnings back into its investment efforts. It borrows its approach from other successful models in Ohio, Massachusetts, and Wisconsin.
The Midwest Seed Consortium, a bi-state economic development initiative, secured federal dollars to launch the Fountain Innovation Fund. The consortium includes ECJC, the Economic Development Corporation of Kansas City (EDCKC), KC Sourcelink, OneKC for Women Alliance, the Ewing Marion Kauffman Foundation and the Greater Kansas City Chamber of Commerce.
Featured Business

2019 Startups to Watch
stats here
Related Posts on Startland News
After St. Joseph tech firm acquisition, Online Tech expands to KC
Ann Arbor-based Online Tech has acquired a St. Joseph, Mo. cloud firm, paving the way for its expansion into Kansas City. The cloud security company announced Thursday that it purchased St. Joseph-based Echo Cloud, which provides colocation and cloud hosting services. Echo Cloud CEO Bill Severn said he’s pleased to be joining the Online Tech…
Before and after: Tour progress at KC’s massive coworking campus, Westport Commons
Launched in 2015, Plexpod Westport Commons recently opened its doors after completing phase one of the project to revamp a middle school to become a coworking campus. Opened in April, the 160,000 square-foot, formerly vacant Westport Middle School has new life as a huge coworking space that will house more than 500 people and dozens…
Voting open: Hyperloop One gauges interest in semifinalist routes
If MLB All-Star voting is any indication, Kansas Citians are quite adept at voicing their opinions online. Well, that skill should come into play as part of an online poll that could help Kansas City land a Hyperloop One route. The futuristic transportation system would haul people at speeds of about 760 miles per hour,…
Startup Weekend returns to Kansas City in June
People often ruminate for years on a startup idea, calculating risk, analyzing a market and perfecting a pitch. With Startup Weekend, that course of contemplative construction is distilled into 48 hours of ideation, iteration and presentation. And after a year hiatus, the event is returning to Kansas City for wild weekend of founding fury. Startup…
