Emoji My City launches its hometown emoji keyboard with winks to iconic Kansas City
October 26, 2019 | Paul Cannon
Kansas City scenes from the Kauffman Center to 18th and Vine. Winks to local trends and celebrities. A playful push puts whimsical KC in the mobile devices of hometown fans and visitors alike.
And it comes courtesy of the team that helped rebrand Kansas City’s now-iconic logo in 2013.
Emily Elmore, Single Wing Creative
In the age of digital marketing, regionally-specific emojis, stickers and gifs can play an important role in the infrastructure of a community’s civic pride, economic development and tourism potential, said Emily Elmore, founder of Single Wing Creative and Emoji My City.
“We decided it would be best to be a part of seeing the city grow,” she said, noting her firm’s Emoji keyboard is the latest effort in Single Wing Creative’s ongoing “community sense marketing” and government-minded focus.
Graphics developed for the Emoji My City project include references to KC sports successes, hot spots across the city, and simple expressions of community love.
“We really want graphics to capture the spirit of the city,” added Kathy Lu, co-founder of Emoji My City.
Dozens of new stickers have been added, including nods to Boulevard Brewing Co. and Lulu’s Thai Noodle Shop.
Click here to learn more and download the Kansas City sticker pack from Emoji My City. Search for the app as “Kansas City Emojis and Stickers.”
Kansas City is the first Emoji My City community to launch for Single Wing Creative, with packs next set to debut with graphics specific to Las Vegas, Austin, and New Orleans.
Founding Single Wing Creative itself in 2009, the firm has evolved to focus on government- and transportation-related projects, Elmore explained, including strategic marketing techniques like website development, event consulting and multimedia presentation.
Work for departments of transportation in Missouri, Texas, Iowa and Nebraska, as well as such cities as KCMO and Chicago, have helped Single Wing Creative set a new standard for itself, she said. (Non-government clients have run the gamut from Bar K Dog Bar to Chippendales.)
A goal is to create recognizable logos for each respective department — unique designs that provide transportation entities with an edge that allows them to focus on what really matters, Elmore said.
“We are very passionate about cities and communities. A big thing about making cities work is your infrastructure,” she said. “It’s really important to build things that people can use and be a part of, like the highways.”
In 2013, Single Wing Creative worked with the City of Kansas City, Missouri, to develop the open-source “KC” logo and assisted in the redesign of the user interface for its new website.
Their deeper local impact, however, has involved rebranding for the historic 18th and Vine jazz district, Elmore said.
“Phase one, we worked with [Kansas City-based engineering firm] HOK on creating the branding, running the social media, the public engagement. Then we built the website,” she said. “We have kept the Instagram account for 18th and Vine running because we want businesses to continue to get their voices out. We really care about the area.”
Stickers reflecting places like 18th and Vine are part of the firm’s dream of boosting an ongoing Kansas City renaissance, said Grant Trahant, Digital Strategist, Emoji My City, who touted motion graphics, like a streetcar navigating down KC’s busy Main Street.
“We get to incorporate all the city elements that we love about Kansas City,” he said. “We feel that everyone in KC will love what’s on the keyboard. They are all landmarks and neighborhoods that people enjoy. It’s a fun interactive.”
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2019 Startups to Watch
stats here
Related Posts on Startland News
Mom’s ‘modern throwback’ dress collection celebrates girlhood, innocence of times past
Inspired by her five daughters, Joelle Smith created a dress line and online boutique she hopes captures the innocence, beauty, and whimsical spirit of young girls — even though hers are now grown. “When they were little girls, I loved watching them put on a dress and just light up and then twirl and play…
Midwest-made crossover artist charts solo success that eluded him when he was young
Sebastian James assumed until recently that his music career had already peaked, the hometown hit-maker shared. In 2011, the 18-year-old Riverside native and Park Hill South graduate started touring the country as the drummer for the Nigel Dupree Band, opening for bands like Korn and Stone Temple Pilots. But this year, at 30, he launched…
Early childhood isn’t a money maker, but can be a money breaker: ECJC initiative links lack of child care to business’ bottom lines
Access to safe and affordable child care is an issue that should concern everyone, Judy Bumpus acknowledged. Research indicates the current capacity to provide child care within the Kansas City metro is only 45 percent, according to the director of client services for the Kansas City Women’s Business Center, with 80,000 children still needing childcare…
KC Black Owned’s fall summit returns this weekend with corporate backing, tools for Black entrepreneurs
A summit planned for Saturday at the Kansas City Convention Center aims to inspire Black business owners and equip them with the resources, strategies, and connections needed to thrive in today’s competitive marketplace. The Global Strategies Summit for Market Innovators — organized by KC Black Owned — is deeply rooted in its founder’s drive to…