Ready to ghost summer? Boozy ‘spookeasy’ pop-up concepts pour ‘horror movies in a cup’

August 10, 2019  |  Austin Barnes

Photo by NeONBRAND

A graveyard smash is expected to sweep the metro this fall as two Kansas City hotspots prepare to unleash new pop-up bar concepts for Halloween. 

Pawn and Pint

“Ever since I watched ‘The Simpsons Treehouse of Horror’ when I was like 8, I have been into, in some manner, scary things,” said Edward Schmalz, founder of Pawn and Pint and creator of Apparition — North Kansas City’s first “spookeasy,” set to haunt Screenland Armour Sept. 20-Nov. 1. 

Click here to follow Apparition’s progress on Facebook

“Doing this as a pop-up bar gives us the ability to be a little more experimental,” Schmalz said of his decision to marry his knowledge of the liquor industry and obsession with Halloween. 

Adopting the persona of mad scientists, Schmalz and his business partners — which include Sam Cable; and Adam Roberts and Brent Miller, owners of Screenland Armour and Tapcade — are busy brewing 13 spooky cocktails, which will be served to guests in a setting straight out of their favorite horror films. 

“We’ve actually got a Jell-O shot variant designed like a candy corn. So it’s like got the black and orange and a similar flavor explosion all put in there,” Schmalz said, teasing menu offerings that he promised will be over the top, playing plenty of tricks on the senses. 

“[Our drinks] are designed to be basically horror movies in a cup. You’ve got stuff that literally will make your mouth taste things differently for a few minutes. You’ve got stuff that will literally, steam and bubble,” he detailed.

Julep

Something Wicked

Wicked in Westport, cocktail club Julep will debut its own pop-up bar — “Something Wicked,” said Keely Edgington, who co-owns the bar with her husband, Beau Williams.

“It’s going to be held in Soft Conspiracy, our back lounge at Julep,” Edgington explained of the experience, which is expected to riff heavily on Shakespeare’s Macbeth. Something Wicked is planned to run Thursday, Friday, and Saturday evenings Oct. 3-Nov. 2. 

“We’re really taking into consideration historical touches and things that would have been popular at the time. Oddities and curiosities,” she said. 

Like its neighbor to the north, Something Wicked will feature a slew of spooky sips. 

“We will be playing with some dry ice, we’ll be having an absinthe drip … things that are visually stunning,” Edgington revealed. 

A blood red concoction and all-black drink — which will avoid the use of charcoal — are in the works on the still-developing menu for Julep’s first pop-up concept, which Edgington said has long been on her and Williams’ boozy bucket list. Something Wicked will help them check it twice, she added.

“We signed on to do the Sippin’ Santa pop-up, which is part of the Miracle concept with Cocktail Kingdom,” she said, referencing the popular, nationwide Christmas pop-up, which took the Crossroads by storm in 2018 — a partnership between the company, J. Rieger and Co. and The Rockhill Grille lounge. 

Click here for details on Miracle’s November 25 return. 

A twist on the classic night out

A tiki-twist, Sippin’ Santa is expected to draw record crowds to Julep — Something Wicked will serve as a trial run, allowing the bar’s team to prepare for the experience, Edgington said. 

Sippin’ Santa

“We can work out the kinks prior to a much larger-scale pop-up. We love the idea of kind of shuttering our old self for a moment and trying something new,” she said, noting the mass appeal of pop-up experiences. 

The Kansas City launch of Miracle drew massive media attention, blocks-long lines and standing room only crowds, Edgington noted. She’s optimistic the team at Julep has found a way to streamline the process — making the pop-up an enjoyable experience for all. 

“We plan on having a wait list that will take [your] phone number and we’ll text you when your table’s ready. That’s the great thing about Westport. There’s so many places that you can go and hang out beforehand,” she said. “We don’t want people waiting outside in the cold. Go to Port Fonda or Ca Va or Harry’s, one of the many other bars.”

Outside of the holiday season, a Pokemon pop-up bar will see a limited run in Kansas City in February 2020. 

Such a trend points to opportunities for entrepreneurs to try new things without the burden of a failed business venture, Schmalz explained. 

“[An] experience is that sort of thing that a lot of people would want to go check out and go like, ‘Oh, my gosh, what is this place?’ and try all 13 of our drinks possibly and just go totally nuts,” he said. “We can make it the sort of bar that wouldn’t necessarily be a viable bar to exist for seven or eight years and consistently pay rent.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2019 Startups to Watch

    stats here

    Related Posts on Startland News

    Rick Usher: How coffee shop culture fuels KC’s startup ecosystem

    By Tommy Felts | January 30, 2017

    Editor’s note: Opinions expressed in this commentary are the author’s alone. Coffee shops play a significant role in the growing success of Kansas City’s startup community. Back in September, Startland News readers offered their top picks for best coffee shops for meetings and I’m taking off on that topic now to dig deeper into the…

    LaunchKC grants contest to offer $100K grand prize in 2017

    By Tommy Felts | January 27, 2017

    Kansas City’s popular grants competition LaunchKC has raised the stakes for applicants in 2017. Instead of allocating $500,000 via 10 equally-sized grants, LaunchKC will dish out eight awards of $50,000 and one $100,000 grand prize. In 2016, LaunchKC drew more than 400 tech startup applicants for the second year in a row. Applications open on…

    Three tips to landing in the Techstars KC accelerator

    By Tommy Felts | January 27, 2017

    Techstars new local accelerator is on the lookout for ten tech companies to join the Kansas City accelerator’s inaugural class. In an effort to cull suitable applicants, Techstars KC managing director Lesa Mitchell recently shared some of the top traits the program is looking for in companies.   “The Techstars team in Kansas City is…

    Photo gallery: Pipeline pitches and the Innovators gala

    By Tommy Felts | January 27, 2017

    Pipeline Entrepreneurs celebrated 10 years in style Thursday at the Midland Theater. Check out this photo gallery of the organization’s pitch contest and gala. For more: Here’s a feature story on the gala. Here’s a news story on the award winners. Here’s more background on the organization and its leader, Joni Cobb.