Readers asked, city answered: No rainbow crosswalks in KC, but earth tone design submissions welcome
June 14, 2019 | Austin Barnes
Kansas City decision makers are welcoming advocates of a rainbow crosswalk to walk the line and make their passions known — so long as they’re willing to get creative.
“Your article sparked some great conversation within our department too,” Maggie Green, KCMO public works information officer, said in reference to active social media conversations ignited by a recent Startland report that explored the legality and workability of installing a rainbow-colored crosswalk in Kansas City, Missouri, to mark LGBTQ+ pride.
Citizen-designed decorative crosswalks would only be considered by city officials so long as they utilize colors that fall into an earth tone palette, Green said previously.
Click here for an in-depth look at the city’s decision making process.
Newly aware of such requirements, readers came to Startland with a new question: Would KCMO allow rainbow crosswalks in a spectrum of earth tone colors?
The city’s answer: Go for it!
“If the design does not substantially deviate from the standard earth tone colors, Public Works has authority to review and approve,” Green explained. “A resident can send a decorative crosswalk design using approved, earth tone colors to our traffic engineering team for review and approval.”

43rd and Main streets, Kansas City, Missouri
With more clarification came a second social media question: Why are red and white decorative crosswalks installed at 43rd and Main streets?
“43rd and Main was installed per a council request. And yes, the colors used at this location are considered earth tones,” Green answered.
The area in question features a full, brick red square with decorative numbers woven into it.
“Examples of acceptable treatments include brick lattice patterns, paving bricks, paving stones, setts, cobbles, or other resources designed to simulate such paving. Acceptable colors for these materials would be red, rust, brown, burgundy, clay, tan or similar earth tone equivalents. All elements of pattern and color for these treatments are to be uniform, consistent, repetitive, and expected so as not to be a source of distraction,” reads the Federal Highway Administration’s Manual on Uniform Traffic Control Devices (MUTCD).
Brighter shades of green paint are acceptable on city streets, but only in bike lanes, city guidelines read.
Know of an issue impacting entrepreneurs? Startups? Small businesses? Got a question you want Startland to answer? Send us an email! news@startlandnews.com

2019 Startups to Watch
stats here
Related Posts on Startland News
Amid success, the Kansas City Startup Village is shrinking
It’s Nov. 13, 2012, and Kansas City’s Spring Valley neighborhood is in a frenzy. TV vans line the streets near 4454 State Line Road, the first house to receive Google’s ultra fast Internet service in the Kansas City, Kan. neighborhood. Reporters jockey for access to a handful of entrepreneurs and techies that moved to area…
Why coastal investors ignore the Midwest and what’s next for federal startup policy
Here are this week’s watercooler conversation-starters on why inland states struggle to find funding, coming issues in federal entrepreneurship policy and the success of innovation districts that are cropping up around the U.S. (and in Kansas City). More in this series here. International Business Times: Finding venture capital far from the coasts Of the $48.3…
Ebb and flow: The Kansas City Startup Village by the numbers
Startland News created an infographic on the growth and shrinkage of the Kansas City Startup Village since its 2012 founding. Here’s a colorful interpretation of its ebb and flow, as presented by Startland’s Kat Hungerford. Read more about the KCSV’s history, successes and possible future here.
Shawnee passes tax measure to attract startups
A tax incentive program that aims to attract high-growth startups to the City of Shawnee unanimously passed a city vote, paving the way for firms to tap a variety of benefits to alleviate initial costs. The city council voted 8-0 on the “Startup Workforce Relocation and Expansion Program,” which aims to encourage job growth and…
