Readers asked, city answered: No rainbow crosswalks in KC, but earth tone design submissions welcome
June 14, 2019 | Austin Barnes
Kansas City decision makers are welcoming advocates of a rainbow crosswalk to walk the line and make their passions known — so long as they’re willing to get creative.
“Your article sparked some great conversation within our department too,” Maggie Green, KCMO public works information officer, said in reference to active social media conversations ignited by a recent Startland report that explored the legality and workability of installing a rainbow-colored crosswalk in Kansas City, Missouri, to mark LGBTQ+ pride.
Citizen-designed decorative crosswalks would only be considered by city officials so long as they utilize colors that fall into an earth tone palette, Green said previously.
Click here for an in-depth look at the city’s decision making process.
Newly aware of such requirements, readers came to Startland with a new question: Would KCMO allow rainbow crosswalks in a spectrum of earth tone colors?
The city’s answer: Go for it!
“If the design does not substantially deviate from the standard earth tone colors, Public Works has authority to review and approve,” Green explained. “A resident can send a decorative crosswalk design using approved, earth tone colors to our traffic engineering team for review and approval.”

43rd and Main streets, Kansas City, Missouri
With more clarification came a second social media question: Why are red and white decorative crosswalks installed at 43rd and Main streets?
“43rd and Main was installed per a council request. And yes, the colors used at this location are considered earth tones,” Green answered.
The area in question features a full, brick red square with decorative numbers woven into it.
“Examples of acceptable treatments include brick lattice patterns, paving bricks, paving stones, setts, cobbles, or other resources designed to simulate such paving. Acceptable colors for these materials would be red, rust, brown, burgundy, clay, tan or similar earth tone equivalents. All elements of pattern and color for these treatments are to be uniform, consistent, repetitive, and expected so as not to be a source of distraction,” reads the Federal Highway Administration’s Manual on Uniform Traffic Control Devices (MUTCD).
Brighter shades of green paint are acceptable on city streets, but only in bike lanes, city guidelines read.
Know of an issue impacting entrepreneurs? Startups? Small businesses? Got a question you want Startland to answer? Send us an email! news@startlandnews.com

2019 Startups to Watch
stats here
Related Posts on Startland News
Gooding: Your customers don’t care about you
Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. It’s true. The moment you start talking about yourself is the moment you start losing. There is no doubt that as human beings we have a natural affinity to talk about ourselves; self-promotion is hard-wired…
KU Health System pilots KC health startup in rural Kansas
Kansas City-based software startup Redivus Health landed a partnership with the University of Kansas Health system, which will put its technology in the hands of many rural Kansans. Launched in 2012, Redivus Health was founded by a group of physicians wanting to create better solutions for critical care situations. In 2015, the firm created a…
Sprint Accelerator welcomes seven startups to KC, launches 2017 program
The Sprint Accelerator announced Monday the seven startups from around the country that it welcomed into its fourth annual program, which also launched Monday. For the 2017 cohort, the Sprint Accelerator is focused on solidifying corporate partnerships. Fueled by Dairy Farmers of America and Virgin Mobile, the 90-day program will welcome startups from two tracks…
Chicago-based coworking firm coming to Kansas City
A Chicago-based coworking company announced it’s opening an office in Kansas City. Level Office, which already has 15 locations in the nation, will be located on the 9th floor of 1301 Oak St. The 44,860-square-foot building will offer private offices as well as a communal lounge area. Amenities include on-site administrative support, Google Fiber, beer…
