‘Wild idea’ behind OYO Fitness sends KC inventor into Space Tech Hall of Fame

May 8, 2019  |  Elyssa Bezner

Paul Francis, OYO Fitness space tech

Commercial viability for an inventor-entrepreneur comes with only about a “one in 1,000” chance of success, said OYO Fitness founder Paul Francis, who was recently inducted into the Space Technology Hall of Fame for his patented SpiraFlex technology.

“It’s probably much smarter to come up with an app because you don’t have any selling costs or inventory or potential product liabilities — it’s tough developing new hardware and we had a lot of technological hurdles,” said Francis, founder of the Kansas City-based On Your Own Fitness which delivers compact, personal gyms that contain the SpiraFlex tech. “It’s very unusual to invent something and have this kind of success so I was very lucky in that respect.”

“I just happened to be more of a mechanical person and with being an architect, the physical realm was where I started out,” he continued. “[Being able to] launch the company, then grow it, and then get inducted into the Space Technology Hall of Fame just continues to validate the technology.”

Click here to learn more about On Your Own Fitness and its products.

SpiraFlex was originally developed for a resistance-based exercise device to aid NASA astronauts on the International Space Station in preventing muscle and bone atrophy that can occur because of zero-gravity conditions, Francis explained.

“[NASA] realized that [resistance training] is the closest thing to free weights, which is the gold standard — if you want to build muscle, that’s the best way to do it — but obviously that doesn’t work in space, so they had to find the next best thing,” he said.

OYO Fitness

Since the NASA collaboration, OYO Fitness has produced varying personal gym products, the most recent being the Personal Gym PRO which connects via bluetooth to their free exercise app that provides follow-along workout clips.

Click here to learn more about Personal Gym PRO release and complete functions of the app.

Originally an architecture student at the University of Kansas, Francis used the skills he gained translating idea plans to drawings to curate lists of potential patentable inventions throughout his career as an architect, he added.

“Just whatever seemed to work I would spend my time on,” he added. “I would come up with maybe 50 ideas and do drawings on 25 of them to research those to see if I could get patents on them, then I would build prototypes and test them. Then about five would be worth taking to market and I would go to trade shows and walk around with it in my pocket showing them to people.”

“Half the time, they would sort of spin on their heels and walk away,” he laughed. “But, a lot of times they would say, ‘Wow, this is interesting,’”

One such encounter ended up getting SpiraFlex licensed for group exercises, Francis said, noting he still receives royalties from the resulting infomercial that gained a lot of attention.

OYO plans to release another “personal gym on steroids” by the end of 2019, he said, with a home gym concept planned for 2020.

Another “wild idea” in a works is applying the Bird scooter concept to OYO products, he added.

“We could have the gyms sitting around in companies’ conference rooms, people’s desks, and semi-public areas where folks could download the app and get a little workout in at their hotel or whatever,” Francis said. “Then of course, like a Bird scooter, you could track it and recover it.”

“If corporations wanted to use it as a fitness device, they could provide them like standing desks to their employees and get workouts in during the day and they could give them a break on company insurance too,” he continued. “Those are the kinds of areas we’re looking at expanding into for potential for the product.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2019 Startups to Watch

    stats here

    Related Posts on Startland News

    This Wichita program is helping KC startups connect the dots to corporate partners

    By Tommy Felts | November 22, 2023

    WICHITA — An eight-week program targeting knowledge and access gaps between emerging startups and enterprise companies helped boost a trio of Kansas City ventures whose founders are now eying new customers and partners as they scale. The 2023 NXTSTAGE Enterprise Engagement Series — an initiative of Wichita-based NXTUS — wrapped its latest cohort during Wichita Startup…

    Let’s be blunt: MO cannabis culture is a great niche, founder says a year after legalization vote

    By Tommy Felts | November 21, 2023

    A year after Missouri voters approved recreational marijuana at the ballot box, demand for high-quality cannabis products has exceeded expectations, said Michael Wilson, whose Kansas City-based operation quickly became a best-selling Show-Me State brand. “The past year has been a wild ride as anyone can suspect from an early emerging market like cannabis,” said Wilson,…

    PayIt appoints new president and COO as fast-scaling KC govtech company hits pivotal moment

    By Tommy Felts | November 16, 2023

    A veteran govtech leader is joining one of Kansas City’s best-known scale-ups as the company eyes a new era of growth and the expansion of its national and international footprint.  PayIt — a leader in digital customer experience solutions with integrated payments for state, local, and provincial governments — announced on Thursday the appointment of…

    It started with street smarts and a spit handshake; the only thing MADE MOBB was missing: a business book

    By Tommy Felts | November 16, 2023

    Editor’s note: Startland News’ coverage of Global Entrepreneurship Week-Kansas City is made possible by the support of Husch Blackwell. Celebrating the victories is easy, said Vu Radley, calling out a decade in business for his streetwear company, MADE MOBB, along with high profile partnerships ranging from UMKC and United Way to the Kansas Chiefs and…